BOP Design

JANUARY 14, 2020

As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. In this post, we take a look at how to determine the key metrics you should be paying attention to when looking at your website. Marketers tend to fail when it comes to measuring performance by not defining clear, measurable KPIs.

Marketing Websites 64

Marketing Websites B2B Marketing Automation Services Correlation 64

Content Marketing Institute

APRIL 23, 2018

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. metrics Click To Tweet. Content Marketing Strategy Essentials. Content Marketing Strategy Essentials. Measure for priority goals.

Lead Scoring 107

Lead Scoring Lead Ranking Enterprise Management Template 107

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). Search Engine Engagement Metrics. Mobile Optimization. Semantic Search. Dwell Time.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Digilant

MARCH 11, 2021

The process of analyzing digital data results is an important factor in today’s marketing arena. You have to initiate data-driven responses i.e., perfectly align your digital marketing and real-time analytics in order to keep your potential customers from simply clicking away from your site or choosing another brand.

Analytics 59

Analytics Marketing Analytics Tools Work Management Marketing Management 59

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. We saw Facebook’s algorithm update rock the business world, for starters. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. Analytics, my friends. For example, is January typically a strong month for your blog? HubSpot customers can easily track this metric using the Sources tool (pictured below). 1) Overall Blog Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Heinz Marketing

MAY 14, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. What are you aiming to accomplish?

Marketing Attribution 94

Marketing Attribution Multi-Touch Attribution Effectiveness Cost per Acquisition 94

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Content Standard

OCTOBER 2, 2020

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Single Grain

MARCH 28, 2022

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. New to content strategies?

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Here’s a straightforward example from a TOMS email promo.

Landing Pages 116

Landing Pages Social Media Examples Media 116

Terminus

AUGUST 21, 2017

He is a contributor to sites like Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince and Convert, and more. In fact, every day I fight my SEO instincts to log in into my ranking tracking software and view my rankings as if there’s a direct correlation between ranking and revenue. I wish there was.

Lead Scoring 25

Lead Scoring Lead Ranking Sales Qualified Leads High Quality Lead 25

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. And Vine doesn’t have any analytics.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Moz

JANUARY 28, 2019

After all, providing great value to searchers is what Google itself is trying to do. A site like Wikipedia, for example, has thousands of diverse sites linking to it. Tip: Moz has proprietary metrics to help you determine how authoritative a site is: Domain Authority , Page Authority , and Spam Score.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Martech Advisor

APRIL 22, 2020

What is Marketing Intelligence? Why Is Marketing Intelligence Important and Who Needs It? Marketing Intelligence Best Practices and Tools. What is Marketing Intelligence? Marketing intelligence is defined as any actionable and data-oriented information that can be used to build an effective marketing strategy.

Marketing Automation Services 110

Marketing Automation Services Practices Tools Marketing Analytics Tools 110

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Sales agrees!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Click maps, for example, look like this: But that’s only one type of heatmap used in user research. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

BuzzSumo

APRIL 9, 2019

Most Marketers Don’t Look for the Right Influencers. Most marketers start and end their search for influencers on social media. You can see how prevalent the tactic is by searching Google for the term “how to find influencers.” Here’s an example. Example: Shared by an media account with 1,000,000+ followers.

Marketing Analytics Tools 110

Marketing Analytics Tools Lead Ranking Blogger Social Media 110

EMagine B2B Blog

MAY 1, 2019

No matter what marketing channel is utilized, success is measured by answering a few simple questions: Did we make a human connection with those who visited our website? And are they a key part of your digital marketing efforts? We’ve covered marketing personas in prior posts, so I won’t go into them in great depth here.

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Heinz Marketing

JANUARY 13, 2022

By Matt Heinz , President of Heinz Marketing. If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Change Management . Sustainable Marketing . Redefined Marketing “Work” and Impact .

Sales Management 132

Sales Management Work Management Peer-to-peer Marketing Management 132

Optinmonster

MARCH 1, 2024

Have you got a mobile SEO strategy for your business? Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change. Learn how to rank #1 on Google with our Ultimate Guide to SEO What Is Mobile SEO? That’s because it accounts for almost 95% of the mobile search market.

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on vital metrics that are relevant to your goals. By 2021, the same companies will take $1.8

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. Outbound marketing does push the brand’s message via cold calling , advertising, and email campaigns. Sales agrees!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. Shares sometimes get a bad rap for being a “vanity metric.” Most marketers agonize over their social media advertising strategies.

Social Media 107

Social Media Campaigns Media Eye-Tracking 107

DivvyHQ

MARCH 28, 2019

But if I’m a marketing executive making resource decisions, and I’m being told that I need to invest in tools and a team of writers and creatives (internal or agency) to produce blog content, I probably need to see more than just traffic numbers from this endeavor. Audience: Who, specifically, is that content for?

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

seo.co

MAY 16, 2021

Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. For example, you can see your web pages that rank high, but aren’t getting clicks. Google Analytics. Intranet analytics.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. However, Google’s follow-up plans are in the works. Browsers that are already tough on cookies command a significant market share. What do cookies have to do with this?

Funnel Advertising 102

Funnel Advertising Top of Funnel Work Management Ideal Customer Profiles 102

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not. Find the best- and worst-performing content so you can optimize your content marketing strategy accordingly.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

JUNE 27, 2023

Finding and hiring a marketer worth their salt is fast becoming a challenge for businesses aiming to stay ahead of the competition. For that reason, hiring a marketer that is right for your brand should be a top priority. But how do you go about doing that? This indicates their value and competence.

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52

Circle Studio

OCTOBER 27, 2022

Marketers often look for quick SEO wins to catapult their pages in the rankings for high-value keywords. By exploring the “why” and the “how” behind these SEO tactics, marketers can better implement strategies that will have greater positive impact on our website rankings. Review your site’s indexation.

Lead Scoring 60

Lead Scoring Lead Ranking Keywords SEO 60

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84