Remove Business Remove Companies Remove Keywords Remove Long Tail Marketing
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What Is The Difference Between Long-tail And Short-tail Keywords?

Fount Media

The role of keywords in SEO Keywords play a crucial role in search engine optimization (SEO). Including relevant keywords in your website and content can improve your chances of ranking higher in. The post What Is The Difference Between Long-tail And Short-tail Keywords?

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Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

A top priority for most pharmaceutical companies is to drive traffic to their website. When it come to keywords, uou want quality first and quantity second. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Generic Keywords.

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Content Marketing Is Hard for SaaS Companies. Here’s How to Do It Right.

Top Rank Marketing

Acquisition versus retention: The subscription-based nature of the business model means needing to dually showcase value to new audiences while reinforcing it for existing customers. Steepening competition: New SaaS companies are popping up just about every day. The post Content Marketing Is Hard for SaaS Companies.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

The digital realm is vast and includes many competitors, especially for tech companies. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services.

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SEO and Buying Intent: Finding Keywords That Convert

BOP Design

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain. Long-Tail Keywords.

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Why You Need Keyword Benchmarking in your SEO Strategy

ClearVoice

A benchmark is a standard used to measure performance, typically in business. Fortunately, keyword benchmarking isn’t as complicated as you think, but it does require some planning, measurement, and tracking. Metrics used to benchmark keywords. Number of keywords in the top 20. How many keywords do you currently rank for?