Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Go Beyond SEO

JULY 27, 2018

That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. Lawyer Blogging. What kind of videos should you create?

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. 15 Blogging KPIs You Should Be Tracking.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Go Beyond SEO

JULY 27, 2018

That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. Lawyer Blogging. What kind of videos should you create?

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Go Beyond SEO

JULY 27, 2018

That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. Lawyer Blogging. What kind of videos should you create?

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. See what I did there?)

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

JANUARY 24, 2012

Landing Page Visits: Tracking the number of visitors to your landing pages is a great way to see how much traffic you're driving to your content. If you notice your landing pages aren't driving a significant amount of traffic, you maybe need to increase your page's visibility in social media, search, and in calls-to-action on your website.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

APRIL 9, 2015

Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type. How Many Blog Posts Should You Publish Every Month? The Effect of Monthly Blog Posts on Traffic. Company Size.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

NOVEMBER 17, 2011

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Business Blogging. Source: Hinge Research Institute. The top 3 techniques were: Whitepapers and Ebooks.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Calls-to-action are the fuel for lead generation on a blog, and without them, you'll really struggle to make your blog an effective lead gen channel. How to Leverage the Power of a Simple CTA.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

AUGUST 5, 2011

Metrics to Use: Keyword Rank, Number of Monthly Searches for Specific Keywords, Organic Traffic, Inbound Links, (For PPC: Paid Traffic, Cost-per-Click). Business Blogging. Metrics to Use: Traffic, Clicks, Conversion Rates, Leads. Do numbers in your headlines work well? Or maybe on the right! Social Media.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 2: Building Landing Pages.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Congratulate 1st-level contacts who have updated their profiles -- especially if they've changed jobs and/or companies -- to learn about new opportunities for doing business together.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? If blogging truly offers no benefits, big deal. Q: What are your favorite blogs? Do what works for you.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 10, 2018

Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. The result showed 89% of traffic generated by paid ads isn’t replaced by organic. An Example of an Efficient PPC Lead Generation Channel. A lot has been said about the benefits of business blogging.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

OCTOBER 28, 2016

These are all common problems marketers have with lead generation. Need help diagnosing your website's lead gen issues? 2) You don't offer lead gen content for people in different stages of the buyer's journey. Need ideas for lead gen content? Folks even further down might be ready for a demo.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Why Anchor Text CTAs Outperform End-of-Post CTAs.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

OCTOBER 21, 2014

Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests. They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! How do you convert blog readers into leads?

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

AUGUST 26, 2013

it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

Leads 28

Leads Lead Marketing Qualified Leads Top of Funnel 28

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Hubspot

OCTOBER 10, 2013

Business blogging efficiency. But that''s not enough to create a blog post from. Get a ton of traffic? For the sake of demonstrating how this works, let''s pretend our goal is to drive a lot of traffic. 2) Now, let''s figure out how we''ve successfully driven traffic to the blog in the past.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Traffic is great, but every business needs new customers to sustain itself.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

NOVEMBER 12, 2013

The primary measurement of social media success is increased website traffic. B2B PR Sense Blog ). 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

The primary measurement of social media success is increased website traffic. B2B PR Sense Blog ). 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Demand Gen / Lead Gen. A witty blog, full of spot on advice for all of your writing needs. Blog Herald. Blog Tyrant.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48