NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

JUNE 16, 2020

Optimizing your blog for SEO shouldn't be the extent of how you're using SEO for your blog. SEO can help inform better business decisions, including better blog topic development. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

MARCH 4, 2019

Google Docs. Google Analytics. Google Optimize. HubSpot offers many content marketing tools, and many of them are free to try. This means that, at each and every level of a company’s growth, HubSpot has some solution that can help you build your content marketing program. Google Docs. The Stocks.IM.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

AUGUST 13, 2013

For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fee-based platforms like Compendium and HubSpot are also search-friendly. Clean code. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

APRIL 10, 2018

HubSpot ). Engineers view Google as the most valuable content resource, followed by vendor websites. They are also more likely to do business with a company that regularly produces up-to-date content. Maximize Social Business ). 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. So how do you attract people looking for help relevant to your business? Want to learn the step-by-step process I used to get our content ranking #1 on Google?

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. What would they search for on Google, Bing, or Yelp that would bring them to your website? SEO Blogging' Submit it here.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

AUGUST 27, 2010

Blogging and creating content is an essential part of any SEO strategy. Blogging means more pages on your site, more keywords being used, and (if your content is good) more inbound links. We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Blogging Best Practices.

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Google looks as underscores as joiners, meaning your file will look like one big word. It’s called WordPress.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

DECEMBER 20, 2012

First and foremost, accountability is the foundation to business blogging success. Share this calendar with anyone who will be contributing to your blog (in fact, consider plopping it into a Google doc for sharing and collaboration purposes!) Creating a sense of urgency (e.g. "

Template 28

Template Business Blogging Planning Buyer Personas 28

Atomic Reach

JANUARY 3, 2019

While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Butters has become a prominent SEO and audience growth expert in his own right.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. . * His posts on the blog are outstanding. Top 16 SaaS Bloggers to Follow.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

AUGUST 11, 2013

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). Let''s get to it!

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

PureB2B

JUNE 13, 2017

For example, HubSpot can set up workflows for you to map out the customer journey. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Social media is one of the best channels for businesses so reach and engage with their audiences. Conclusion.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Hubspot

JANUARY 20, 2021

Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing. Just as you would for a blog or social media account, you want to break down your content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

seo.co

NOVEMBER 8, 2021

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. The Moz Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

PureB2B

JUNE 13, 2017

For example, HubSpot can set up workflows for you to map out the customer journey. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Social media is one of the best channels for businesses so reach and engage with their audiences. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Get Found Ebooks - SEO. Ebooks to help you learn SEO: Learning SEO From the Experts: A Step-By-Step Guide. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

NOVEMBER 29, 2018

Lastly, Luisa is SEO-optimized to help you organically attract more traffic and visitors. SEO-optimized. The theme even has social media support so you can post and link to your social accounts (like Google+, Twitter, and Facebook) straight from your website. Simple Business and E-Commerce Themes. Option to include video.

Best Practices 77

Best Practices Enterprise Management Blogger Display 77

seo.co

MARCH 8, 2020

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. The Moz Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Boost Your SEO. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JUNE 10, 2011

Discussing his reasoning for his use of the scorched earth policy in a recent blog post, Steve said he moved his digital presence to Tumblr because, with Google's increasing focus on social signals, it was the best social platform available. Why Deleting Blog Posts Is Stupid for Businesses. Connect with HubSpot :

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

JANUARY 27, 2011

How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter? If so, learn from Search Engine Land how to use your account to help improve your Google rankings. 32 SEO Tactics to Avoid in 2011 - Learn what SEO tactics to leave out from your 2011 plans with this post from SEOmoz.

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Biznology

OCTOBER 14, 2011

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. I had my own blog that a small number of people used to check in at.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. Google News Standout Tag Features Quality Content. This year, Google equipped journalists with a new meta tag called Standout. Google Cracks Down on Content Farms.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28