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Market Polarity Shifts: How Changing Buying Models Impact GTM Strategies

Choozle

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

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Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV

Optinmonster

How to Calculate AOV How to Track AOV in Google Analytics (GA4) Why AOV Matters Limitations of AOV (& Why You Should Combine It With Other Metrics) 8 Tips to Increase Average Order Value What Is Average Order Value? AOV is a crucial metric for any ecommerce business owner or marketer. What Is Average Order Value?

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How B2B marketers can help sales overcome customer indecision

Martech

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work? how to change now).

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

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Seizing Upon Flexibility to Make Tech Stacks More Efficient

LeanData

The Only GTM Constant is Change The world is full of trite cliches about change being the only constant. Go-to-market (GTM) processes are ever-changing. For too many years, revenue teams have had to implement a subpar solution for challenges simply because it came bundled with another, more valuable, point solution.

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6 Things You Didn’t Know Agencies Can Do in Vision6

Vision6

Your Vision6 email marketing software for agency account comes with some super powerful tools that you might not be making the most of. You Get a Free Pro-Marketing Account. When you sign up as a reseller of Vision6 you’re given a free, full-featured Pro-Marketer email marketing software account for agencies with up to 500 contacts.

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How to Calculate Website Conversion Rate (3 EASY Methods)

Optinmonster

Your website’s conversion rate is one of the most reliable ways to measure how well your advertising and marketing efforts are performing. The higher your website conversion rate, the better your marketing is performing with your audience. And the better your marketing efforts convert, the more money you make.