Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. Image credit: RF._.studio

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Marketing Insider Group

NOVEMBER 8, 2022

Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Deliver consistent content by building a calendar dedicated to valuable blog topics. Avoid content marketing mistakes by understanding the importance of building an effective strategy. Quick Takeaways.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. This isn’t just a blip on the radar. Automation tools are our secret weapon.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. This keeps your clients onboard longer.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Connecting with your customers digitally means building trust and establishing a loyal relationship. Sharing content on relevant platforms to promote content to target your audience.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Hardly seems fair, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers. Engage with People and Build Trust. By 2024 , we can expect that number to exceed $600 billion.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Interactions

JULY 25, 2019

80% of buyers say the customer experience is as important as the product ( source ). Only 40% of content read by buyers is considered relevant (IDG). So, if your content is sitting unused or isn’t relevant, how many deals are you not even aware you’re missing? Service cares about customer satisfaction, retention, and loyalty.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. If you do research well, you can say something new and meaningful and start a conversation with an audience and customers.

Relevance 62

Relevance Research Content Opinions 62

Optinmonster

APRIL 11, 2024

Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Result: Keep visitors engaged and boost conversions with offers that feel super relevant.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. The Internet gives consumers unprecedented access to information and the ability to quickly gain insights about a company’s customer experience. The awareness stage should be used for brand building and nurturing.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Top Rank Marketing

NOVEMBER 13, 2023

This is especially true after Google’s helpful content update that rolled out in summer 2022. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content. Because when you develop a trusting relationship with a customer, they’ll come back to you, again and again.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. It’s challenging to create high-quality leads that will convert into customers. To acquire this, you should implement effective and relevant content to get more B2B traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.),

Trust Marketing 117

Trust Marketing Loyalty Ad Building Planning 117

Marketing Interactions

SEPTEMBER 30, 2018

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Context: The Cornerstone of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Marketing AI 126

Marketing AI Work Management Marketing Management B2B Thought Leadership 126

Content Standard

APRIL 16, 2024

Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores. Without proper guidance and oversight, AI-generated content can easily miss the mark in terms of relevance, appropriateness, and alignment with brand messaging.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Strategic-IC

OCTOBER 30, 2018

Consider Buying Intent For Contextual, Relevant, Resonant Campaigns. Related: Below, we outline a 3-step approach - considering Context, Timing and Relevance - that will help you identify your ‘active’ market, spot those critical customer buying signals and turn them to business advantage. the list goes on. Related: 3.

Intent Data 67

Intent Data Relevance Intent Account Based Marketing 67

Top Rank Marketing

MARCH 25, 2024

These specialized B2B techniques will ensure you’re targeting the right keywords, attracting relevant traffic and driving valuable outcomes with your SEO content. #1. Organic SEO content plays a powerful role in brand building, serving as perpetual magnets to attract visitors from the 95% out-market audience.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. Its goal is to get the potential customers excited about buying your product.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Scoop.it

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. can help the search engine think of your brand as trustworthy. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Televerde

APRIL 24, 2024

Previously Published on Demand Gen Report In the whirlwind that is B2B demand generation , everyone’s trying to catch lightning in a bottle. This is where AI steps in as our co-pilot: It helps us create content that’s relevant and genuinely engaging, making the whole journey smoother and quicker.

Demand 52

Demand Top of Funnel Demand Generation Buyer's Journey 52

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests.

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

ClearVoice

SEPTEMBER 22, 2023

Due to the social distancing prompted by the deadly virus, intensified reliance on the internet for answers and medical help became a logical outcome and long-term solution. To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. “We’d love to help our clients create something similar,” I told him. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Relevant: Ensure that your goal is aligned with your overall marketing and business objectives. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62