Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Parse.ly

MAY 12, 2022

He also weighed in on the results of our Content Matters 2022 Report , which polled more than 800 content marketers to better understand the challenges they’re facing today. Source: Content Matters 2022 Report , WordPress VIP/Parse.ly. Source: Content Matters 2022 Report , WordPress VIP/Parse.ly. Watch the full webinar.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our best prospects generally start as non-paid subscribers.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. What We Can Decipher From the Top Trending Topics. This is why we see such significant interest in Internet Marketing, Database Management, Shipping and Distribution, and Software and Development. By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. This will give you an idea of what your marketing budget should be.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 108

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 108

Marketing Insider Group

OCTOBER 5, 2020

Many businesses hire content marketing agencies to help develop and distribute their messaging. Agencies could sacrifice content quality based on your budget. Or they can completely take over the role of creating articles, guides, information graphics, and reports. Then, they create and distribute your content for you.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Hubspot

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. Short-Form Video Trends to Look Out For. It’s budget-friendly. Another benefit?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR Provides Explanations for the Trend. That investment includes a large part of their budget— approximately 46%.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Vidyard

JUNE 8, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 103

Social Media Work Management Marketing Management Media 103

QuanticMind

SEPTEMBER 29, 2023

This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. For example, trends like fan-remixed content and AI -enhanced video have taken hold, leading to new levels of creativity. What’s new in the realms of paid search and social media?

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Marketing Insider Group

MAY 11, 2021

Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. year over year, meaning businesses are catching onto this trend fast. Distributing Targeted Content. The predictive analytics industry is growing at a rate of 23.2%

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Are they doing a more efficient job distributing content?”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. Insights like these can reveal immediate and long-term trends to aid brand positioning, resource allocation and product development.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 107

Marketing Insider Group

OCTOBER 27, 2020

From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. It can dramatically lift your organic rank if the content uses the right keywords, is relevant to the audience, is of high quality, and is distributed across many channels. Define Clusters and Topics. Do Your Research.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Vidyard

MARCH 23, 2021

With where we see the trends taking us , that trajectory isn’t expected to slow down. Everyone is becoming a creator—no longer are we dependent on massive production budgets and teams. Video in Business Benchmark Report. Get the Report. User-Generated Video Trends by Month 1.2.1 Video Distribution Trends 2.2.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

KoMarketing Associates

SEPTEMBER 27, 2017

The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Sprout Social

APRIL 25, 2023

Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively. Network-specific and aggregate metrics Sprout’s Analytics tools speed up data collection and distribution so your brand can focus on the KPIs that matter, inform strategy and prove ROI.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 89

Martech

DECEMBER 18, 2023

However, it’s important to quantify and report on AI-enabled work so that it can be isolated and then compared for efficiency gains against manual projects. Tracking AI projects distinctly allows you to isolate progress and performance for clear reporting and insights. Optimize budget and resource allocation.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

TrustRadius Marketing

MAY 3, 2022

Finally, we will explore three of the most important trends in the data warehouse sphere. Statistia 2022) 78% of IT executives stated that their organizations leverage distributed clouds. Data Warehouse Trends for 2022 and Beyond. We expect this trend to continue until there are a few holdouts, for various reasons.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

ScanmarQED

DECEMBER 6, 2023

Distribution and Price – line charts by week focusing on category brands, key brands by variant and key brands by pack size. Note any changes in distribution or price. For modeling we use three types of data frequency: Monthly data is slower moving and captures “macro” trends. Choosing your data frequency has a similar effect.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Vidyard

MARCH 23, 2021

With where we see the trends taking us , that trajectory isn’t expected to slow down. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Anyword

MARCH 11, 2019

Last week, we got to spend the morning with 30 of NYC’s best and brightest from the world of digital publishing as a part of our Distributed Content event series. It’s 2019 and paid content distribution has become a must for retailers and publishers who want to drive large audiences to their sites. Work smarter, not harder.

Allocation 40

Allocation Trends Peer-to-peer Storytelling 40

Sword and the Script | B2B

APRIL 14, 2020

or less and detailed demographics are in the report. >>> The top attributes identified – by decision-makers – in the report is content that: Merely repeat what’s already been said; Basic or elementary concepts; and Content that is too sales-y or promotional. Distribution is a skill onto itself.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership B2B Marketing Effectiveness 124

Content Standard

JUNE 12, 2017

As she watches her employees pack their bags for Florida, she knows she has to stick around and report on the current state of their marketing budget. When it comes to budget conversations, the essential question to answer is: “Was this spending justified?” Content and Distribution.

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

Sprout Social

FEBRUARY 2, 2023

To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Cheyanne explains, “Stay on top of trends within your community.

Social Media 110

Social Media Media Business Viral Marketing 110

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Vidyard

MARCH 23, 2021

Set a Video Budget 6. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Create a Video Marketing Strategy Mission Statement Joe Pulizzi, Founder of the Content Marketing Institute, recommends you start your content marketing strategy with a mission statement.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116