Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. Staying abreast of the latest measurement tools and industry trends is no longer an option but a necessity for achieving success.

PR 65

PR Trends Public Relations Transparency 65

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. What is real-time content analysis? The benefits of real-time content analysis.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Zoominfo

OCTOBER 12, 2022

Whether you’re managing a handful of sales reps or a team of dozens, you need to monitor how pitch strategies are working, gauge trends in prospect feedback, and keep an eye on rep performance.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Valasys

OCTOBER 4, 2022

A famous trend today becomes obsolete tomorrow. If anything, our marketing strategies must be flexible to changes, predictive in accounting for future trends, and fail-proof when things go south. And this is where environmental analysis in marketing comes into the picture. What is Marketing Environmental Analysis?

Analysis 52

Analysis Work Management Planning Marketing Management 52

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

PR 48

PR Trends Public Relations Ethics 48

Martech

FEBRUARY 26, 2024

Distribution Strategy: Evaluate your distribution strategy to ensure your product is reaching the right distribution channels and locations. It’s important to conduct a thorough analysis of these factors and potentially seek external expertise to identify the specific challenges your product is facing.

Planning 93

Planning Multi-Channel Word of Mouth Best Practices 93

ClickZ

FEBRUARY 7, 2020

We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. Voice search. Live video.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. Automation is not confined to scheduling alone; it extends its reach into performance metrics analysis. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Tiecas

FEBRUARY 14, 2024

How Does AI Impact Industrial Content Creation and Distribution? AI helps industrial marketers identify trending topics and keywords by leveraging advanced data analysis and machine learning algorithms, significantly enhancing their organic SEO efforts. How Does AI Impact Industrial Content Creation and Distribution?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Brandwatch Marketing

NOVEMBER 20, 2018

You can identify consumer trends by understanding conversations in your market. Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. Insight management is about using competitive analysis intelligently.

Analysis 65

Analysis Work Management Marketing Management Social Media 65

Sprout Social

APRIL 16, 2024

It’s only natural that it might cause some analysis paralysis. For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences. Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

Keywords 99

Keywords Template Analysis Barriers 99

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. This trend shouldn’t come as a surprise.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Marketing Insider Group

MAY 11, 2021

Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. year over year, meaning businesses are catching onto this trend fast. Distributing Targeted Content. The predictive analytics industry is growing at a rate of 23.2%

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Content Standard

APRIL 3, 2019

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Creating a Competitor Analysis Plan. Start by taking inventory of your competitors’ content types, formats, and distribution channels. Monitor Audience Increases.

Analysis 70

Analysis Keywords Distribution Planning 70

ClearVoice

APRIL 5, 2024

Your researchers, content strategists, and data analysts deep dive into market trends , changing technology, customer behavior, and competitors’ strategies to figure out how you can succeed and stand out. They’ll plan everything from ideation to distribution, deciding on the best topics , formats, and distribution channels for your success.

Content 52

Content Distribution SEO Validation 52

ClearVoice

APRIL 5, 2024

Your researchers, content strategists, and data analysts deep dive into market trends , changing technology, customer behavior, and competitors’ strategies to figure out how you can succeed and stand out. They’ll plan everything from ideation to distribution, deciding on the best topics , formats, and distribution channels for your success.

Content 52

Content Distribution SEO Validation 52

Contently

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. Run a gap analysis. Publish and distribute content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Heinz Marketing

DECEMBER 27, 2023

Advanced Analysis Techniques Beyond basic metrics, advanced analysis techniques can uncover deeper insights: Content Attribution Models : These models help you understand the role each piece of content plays in your sales funnel. These are critical for visibility in the ocean of online content. Are you ranking for the right keywords?

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Martech Advisor

JANUARY 29, 2020

Drawing upon her personal experience and up-to-the-minute understanding of consumer trends, Kelly explores the reasons why there is so much misinformation flowing out to brands and how it impacts their growth potential. The way CPG brands approach ever-evolving consumer trends and buying patterns must change. Data Analysis Must Change.

Trends 56

Trends POS Distribution Barriers 56

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. Conduct a Comprehensive Business Analysis Conduct a thorough analysis of various aspects of the business, such as market trends, customer demands, competition, and internal capabilities.

Planning 97

Planning Allocation Business SWOT 97

ScanmarQED

FEBRUARY 8, 2024

Price Range Analysis One of the closest analyses related to price elasticity is price range analysis. During regular market trends it is reasonable to assume competitors will not go over 10% over/under their previous highest or lowest price as that would typically spark a lot of risk and uncertainty.

Pricing 59

Pricing Price Elasticity Allocation 59

LeanData

JULY 13, 2020

Here, we’ll dive into the webinar’s insights and takeaways, from industry trends to the best inbound and account-based marketing (ABM) practices. To summarize our analysis, the company that thrives with a dynamic sales and marketing GTM mix will be the one to see the most revenue growth. Ops-Stars 2018 Survey Results.

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

Customer Experience Matrix

APRIL 4, 2014

I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse data types, several levels of natural language processing, and sophisticated trend detection.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

RebelMouse

OCTOBER 19, 2023

That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. They recommended Google Trends as another keyword-generating tool. Google Trends is useful for: Adjusting the time frame for relevant topics. Then staying on top of the topic with regular updates is essential.

Google 103

Google Keywords FAQ Custom Publishing 103

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. From media monitoring and analysis to content planning and distribution, AI can enhance professionals’ work. In PR staying ahead of the curve is crucial for effective campaigns. Looking for more PR insights?

PR 62

PR Forecasting Campaigns Analysis 62

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Oktopost

MARCH 20, 2022

With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Benchmarking and competitor analysis. Tracking customer conversations, industry trends, and influencers. Monitoring brand health. Research engine for agile product teams.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118