KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Despite the current climate, 78% of respondents also stated that they expect their demand gen budgets to either grow or stay the same.”. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. In this way, content is a long play, winning trust over time. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

APRIL 23, 2024

Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. Shapes the narrative around the value of marketing: Be an articulate storyteller. Thankfully, I know very few CMOs who fit this description.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. as a services marketer in captive software and technology organizations. Who doesn’t want that – now! and it never gets old!

Thought Leadership 195

Thought Leadership Trends SME Paid Search Agency 195

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Anyword

JULY 1, 2019

Recently, we’ve seen huge growth in the field of commerce content. An increasing number of publishers are turning to affiliate monetization to diversify their revenue streams, and those who have already seen success are increasing the volume of content they produce. . Launch an active commerce content strategy.

Budget Programs 40

Budget Programs Allocation Webinar Metrics Distribution 40

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. “You Or maybe not.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. “You Or maybe not.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Shortform social video is the biggest looming opportunity for content marketers. Kristen Poli, content strategy associate.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Vidyard

DECEMBER 10, 2019

If you want to do the same, there’s no better inspiration than watching these video marketing examples from the B2B space and learning how these organizations have integrated video across their digital marketing programs. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019!

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. In that ideal world, they’d grasp how the best practices and pragmatism of marketing can complement great reporting and storytelling.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Trade Press Services

DECEMBER 26, 2023

Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. Distribute case studies strategically and frequently.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Content Standard

OCTOBER 21, 2016

With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017. And in some cases, that could mean factoring in some spend for sponsored content. Do you need to spend big on paid promotion across all those channels?

Budget Programs 40

Budget Programs Content Ad Frequency Social Networks 40

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. In 2019, we found the fastest growing businesses in professional services were 3x more likely to use original research in their content marketing strategy.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. If you’re not all in with your #contentmarketing program, you should stop, says @joepulizzi.

Research 98

Research Content Marketing Paid Search Agency Marketing Budget Creation 98

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content. Find them and treat them like your firstborn.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice. But it hasn’t been all rosy.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. The only question that remains is where does this leave content-oriented brands?

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Content Standard

NOVEMBER 19, 2018

A well-thought-out and methodical content strategy provides great customer experiences at every step of the journey. When building a content strategy, it’s imperative to align your messaging to where the consumer is within this life cycle and create content that guides them through each stage and into the next.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. Meanwhile, this month the Wall Street Journal created a “Young Audiences” newsroom department , a multi-disciplinary department designed to create new content and curate existing content for younger audiences. March Recap. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. April Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Allocadia

JANUARY 30, 2020

You decide to combat these fears with a storytelling campaign targeted to your oldest customers. One way to break it out could be: Campaign Lead: Person A Content Lead: Person B Creative Lead: Person C Ops & Reporting: Person D. Step 4: Developing a marketing distribution strategy. What will change? What will stay the same?

Planning 59

Planning Marketing Plans Process Paid Social Agency 59

Choozle

JANUARY 14, 2021

I’ll start by saying that H&Co is a boutique agency and as such we each wear multiple hats, which is why it’s extremely important to have tools that are easy to use, transparent, and provide robust capabilities so that we can compete with larger agencies that have more resources. Take advantage of their content.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Content Standard

MAY 8, 2019

There’s always something new and shiny to try in marketing—from tools and technology to tactics and platforms. Considering that 96 percent of the most successful B2B content marketers say their audiences view them as a trusted source, it’s safe to say it’s pretty important. The list goes on and on.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

Seismic

DECEMBER 10, 2020

Entering 2020, our marketing team was poised to execute on plans, budget, and focus areas that we’d worked together to create. When we transitioned to a fully-digital work experience, we were fortunate to be able to lean on our experiences as a globally distributed team. The ability to adapt became front and center for our team.

Planning 98

Planning Storytelling Interactive Marketing Budget Programs 98

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? If your email open rates are low, you can experiment with different subject lines and content. In businеssеs, data is thе kеy factor in dеcision-making. Where Can I Find Reliable Sources For Digital Marketing Statistics?

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. You can read past months’ updates here. Now, let’s dig in.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic. A Content-Centric Marketing Mindset.

Class 61

Class Analytics Best Practices Planning 61