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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. Facebook has a variety of options for targeting audiences, type of destination, update, or promotion. Final Thoughts.

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Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. Mass marketing and promotional advertising techniques just ain’t working and this causing marketers to consider content marketing over advertising. The topic was the future of content marketing. Advertising is on the decline. Click to Tweet ).

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Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

The linear track of anonymous to marketing-qualified lead (MQL) to sales-accepted lead (SAL) to win or loss does not conform to the reality of the way BtoB purchasers shop and buy. Either way, prospects who showed promise by engaging with marketing are lost, simply because they weren’t ready to make a purchase.

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Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. This is similar to the BtoB study I cited last week , which found that just 26% of marketing automation users had fully adopted their system. on a 0-10 scale. But I doubt it.

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To finally get over with B2B influencers

Exo B2B

Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?” ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten.

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“Stop Asking Employees To Tweet” Says GaryVee

Marketing Insider Group

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. Gary claims he was able to grow and beat his competition by marketing to people in ways that they want: providing information in new and relevant ways vs. just trying to promote what he was selling.

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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Adobe Experience Cloud Blog

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.