BtoB and BtoC Are Artificial Labels. We Must Shift to PtoP!
ERDM
JUNE 5, 2018
This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. The research indicates that marketers must fundamentally change their thinking, because no matter what you are selling— you are selling to a person.
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