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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed


The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Here's what it will look like: Source: Facebook.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Find diehard fans on Twitter, Facebook and LinkedIn.

Trending Sources

April Social Media News: AR on Facebook, Ads on Snapchat & More


This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. 10 of the Biggest Social Media News Stories This Month. Source: Facebook.

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7 of the Best Facebook Live Videos We've Ever Seen


This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works.

Add For Immediate Release to your podcast queue


In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and.

8 Rookie Facebook Mistakes No One Should Still Be Making


Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. Social Media

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? How can marketers best utilize social plugins for the platform?

Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

Content Standard

It seems like every week something new happens on Facebook Live video. The reason DJ Khaled found explosive popularity on Snapchat is surprisingly simple: he was willing to broadcast seemingly trivial details about his life in great detail, and people loved tuning in.

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Social Media Today.

Take back advertising revenues: digital boundaries can serve millions and earn billions


If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Lesson for leaders.

7 Trends That Will Change Social Media in 2017


We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Social Media Daily Canonical

Social Media For Social Good. Will It Do Any Good?

Modern Marketing

Those most passionate about the cause were more likely to encourage others to give via social media. It’s one of the many companies popping up all over the country that promise to help nonprofits tap into social media to engage donors and raise cash. Facebook.

Why Facebook’s Future Is Brighter Than All of Social Media’s

Content Standard

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals.

How To Use Social Media To Convert More B2B Leads With Daniel Kushner


One of the biggest challenges B2B marketers face is measuring the success of social media marketing. On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. billion was spent last year on social media marketing. But what about social media?

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


If Facebook wins, within 5 to 10 years we will all live together in one digital room. Consider Facebook’s drive to take over digital living : . Facebook’s “daily active users” (DAU) has reached 1.3 Facebook’s largest age group is age 25 to 34, representing 29.7%

The Dirty Dozen Top 12 Social Media Mistakes to Avoid


There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. How can you use Instagram Stories in your social media marketing? Where are social platforms headed?

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

How B2B Marketers Can Succeed on the 6 Big Social Networks


It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Social Media b2b Consume

Will Social Media Apps Become Irrelevant to Marketers?

Content Standard

Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. percent, and Facebook use declined 6.7 Social Media Fatigue—Or Not? Big Social Still Matters.

What’s Ahead for Social Media: Live Video, Influencers, and Content

Modern B2B Marketing

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers.

How to Learn Social Media Marketing: 41 Resources for Beginners


Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion.

How To Excel at Four Primary Types of Social Media Content

Modern Marketing

Every single minute , social media sees: 2.4 million pieces of content shared on Facebook. The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing?

A Quick Guide to Live Streaming on Social Media


Livestreaming is a huge trend in the social media world. If you are considering live streaming, you’ll first want to consider the several live broadcasting options out there. Then, in December 2015, Facebook opened up Facebook Live to all verified pages.

5 Mistakes Marketers Make When Integrating Social Media and Email Marketing

Marketing Action

Email and social media can be a powerful combination. Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media.

Fake news is an old tradition


Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread. While CNN broadcasts commercials explaining that they know what an Apple is , and Google and Facebook announce new ways to reduce the spread of fake news , it’s fair to wonder how this new and unique historical situation has come about. Three TV networks in the US. So could Facebook and Google succeed at identifying trust factors?

Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. What is this latest social craze? Facebook Fan Page: Top 5 Reasons to Have One.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Learning is social, isn’t it? The best truly “social” interactions I see on Twitter are organized chats.

Social business and knowledge as an accident of paper


Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Early television broadcasters, therefore, searched for events that could be shot easily and inexpensively. Photo credit: ayalan.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. 21 Social Media Statistics.

July Social Media News: Snapchat Links, Instagram Photo Replies & More


And that's especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, "So. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011


What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year.

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Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

In fact, they question if Twitter is more of a broadcast medium than a social medium. Broadcast networks account for nearly 30% of all television time (ABC, CBS, NBC, etc). Twitter may not be a social network if Facebook or LinkedIn define social networking.

Your followers care about you, but do you care?


Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. In social media, you will always be rewarded my giving ’til it hurts.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Among other things, they can allow brands to locate social media users with purchase intent.

The Public Relations Metamorphosis: Social Media is Here to Stay


When I first began working as a PR account executive, the term “social media” didn't even exist. When social media was first introduced, many people questioned whether it was just another fad that would eventually fade away. Oh, the power of social media.

A Social Media Cheat Sheet for the C-Suite


—42 Tips to Make B2B Social Media Work for You. As members of the C-Suite, our social skills are constantly at work. Despite this “always on” state, our social skills only get better, not worse; well for most of us at least. Think About the Social, Not About the Media. —42

Let’s move on from social media and “back” to connected lives

Heinz Marketing

So maybe I am joining a growing chorus around the negative impact that social media has brought to our existence including Sean Parker of Facebook fame talking about how it exploits human psychology, Chamath Palihapitiya also formerly of Facebook describing how it is ripping our social fabric apart , Jeff Nolan with “End Social Media Co-Dependency.” Gist got acquired by BlackBerry and was assimilated into obscurity but social media marched on.

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Want to be a Better Social Media Marketer? Listen to These 10 Podcasts


The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. If you work in social media marketing, my guess is you know it all too well. 10 Amazing Podcasts About Social Media.