Influitive

FEBRUARY 22, 2018

Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted.

Peer-to-peer 252

Peer-to-peer Studies Brand Identity Branding 252

Adobe Experience Cloud Blog

APRIL 3, 2013

Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. How to use peer-to-peer to amplify every campaign. Even more importantly, how can we use the power of peer-to-peer recommendation to amplify all of our campaigns and messages? What’s the takeaway?

Peer-to-peer 48

Peer-to-peer Word of Mouth Video Marketing Marketo 48

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. And you want to know who is influential about your brand, your products, and your campaigns. Social is exploding with influencers.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Marketing Insider Group

JUNE 5, 2018

When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. As great as […].

Peer-to-peer 204

Peer-to-peer Brand Identity Branding Content 204

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. That’s where a brand ambassador strategy can make a big difference. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

KoMarketing Associates

JUNE 2, 2022

In particular, many are leveraging Twitter for reputation management and brand awareness. Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

MARCH 2, 2022

The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management. Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the researchers behind the report.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees. Big brands use this strategy because it works.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Seven Tips to Leverage Awards An award in itself is a significant accomplishment.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Read on to learn how members have found value in the platform and lessons we’ve learned so far for building a successful brand community.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Stevens & Tate

MARCH 8, 2022

Deliberately segmenting consumers into generations allows brands to target their campaigns more effectively, ensuring they are communicating with the correct group of people at the right time. Identifying traits of Generation Z include a desire to be unique among their peers and use technology for social good.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. Here are six tips to break out of a Groundhog Day marketing cycle.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Marketers may be missing out on important brand conversations by not leveraging dark social media activity to their advantage. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

FEBRUARY 13, 2024

to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. For brands, that means working with individual creators and influencers; and that, in turn, means finding the right ones.

Advertising Agencies 104

Advertising Agencies Peer-to-peer API User-Generated Content 104

Hubspot

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is often the deciding factor for consumers making purchasing decisions.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Webbiquity

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Before you start.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Zoominfo

JANUARY 27, 2019

Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

SmartBrief - Marketing

FEBRUARY 26, 2024

While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. OptinMonster ) 1 in 3 US retail email list subscribers have purchased something from the brand whose emails they receive. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Webbiquity

JULY 1, 2021

Peer-to-Peer Lending (P2P Lending). Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

Convince & Convert

SEPTEMBER 30, 2021

In social selling, we must dive into our respective audiences outside of the brand pages. . Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. Add credibility for your business, and improve brand presence. What is social proof? Which one are you going to choose?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. Including a human element—like by showing the faces of your real employee teams—can make your brand more relatable and build better audience connections. But not to worry. Who Reads Your About Us Page, Anyway?

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Content Standard

NOVEMBER 2, 2023

Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In the process, he shares best practices for rallying teams and stakeholders around an enterprise-wide digital transformation initiative.

Peer-to-peer 101

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 101

Stevens & Tate

MAY 3, 2023

Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. In the past, I’ve said that early-stage companies must earn the right to invest in brand by first focusing on demand. Insights from Benchmark Research on Brand Impact

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

ClickZ

AUGUST 30, 2021

30-second summary: Breaking the status quo while intriguing and interesting, takes some serious marketing chops if you’re a challenger brand. Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. Media effectiveness.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

SmartBug Media

MAY 18, 2021

When we hear “branding,” we think of those big-name, staple companies found in the kitchens, closets, and garages of 9 out of 10 homes. Recognizable logos, colors, packaging, and slogans are certainly part of the branding process, but there is so much more than assets. What are foundational brand elements? Mission statements.

Brand Identity 111

Brand Identity Branding Tips Peer-to-peer 111

Oktopost

MARCH 16, 2022

They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. With the rise of the dark funnel, and the increasing reliance of customers on their peers to make purchase decisions, it becomes harder to measure and replicate success. Catch all episodes here. Episode Summary.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62