Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. However, the importance of brand awareness should not be disregarded. Why should brand awareness feature in your B2B multi channel strategy?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Insider Group

APRIL 8, 2020

Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.

Top of Funnel 296

Top of Funnel Advertisements Advertising Buyer's Journey 296

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand Gen = Sales + Marketing. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately. All of which begs the question: what about organic?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. It’s about earning attention and building trust over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Stevens & Tate

DECEMBER 6, 2022

As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long. How Do You “Attract” Leads?

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy Top of Funnel Cold Calling 131

Content Standard

NOVEMBER 13, 2017

According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. Ultimately, consumers will be the ones to decide if these two-second video ads are worth the attention of brand marketers. Calling Facebook’s Stats Into Question.

Research 94

Research Video Marketing Case Studies Top of Funnel 94

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Optinmonster

APRIL 12, 2024

This wisdom also applies to sales conversations and marketing. That’s exactly what a case study allows you to do: tell stories about your brand. As a result, you can rest assured your case studies are going to resonate with your target market. Think of a case study as research.

Case Studies 109

Case Studies Case Study Studies Marketing Management 109

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. While you are probably still buying ad space in other places, digital marketing is a driver of campaign success. How much does SEO cost?

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Meerkat Marketing

DECEMBER 28, 2023

In the evolving marketing landscape, staying ahead of the curve is not merely a strategy; it’s a necessity. As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. With so many marketing channels available, determining content’s role in revenue is a logical way to keep executives bought-in and budgets flowing. So, what’s the catch?

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. How to keep consumer trust amidst heightened data privacy concerns. Brands need to understand and implement the strategies that will allow them to stand out and connect with their target customers.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. By categorizing your B2B list into distinct groups based on industry, company size, geographical location, and specific interests, you’re enabled to craft marketing messages with pinpoint accuracy.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Oktopost

APRIL 29, 2024

Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024. Doing this helps to drive your leads that you are in contact with further down the funnel.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Envy

JULY 19, 2022

Jarid Lukin has summarized the freemium business model as “Giving your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., Freemium: Legitimate business model or another marketing tactic?

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

Madison Logic

JULY 20, 2023

B2B buying is a team effort that marketers cannot afford to overlook. When the committee comes together, they must share and align their research to make a unanimous purchase decision. When the committee comes together, they must share and align their research to make a unanimous purchase decision.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. The feudal system is alive and well in digital marketing. On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 billion in 2020.

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Heinz Marketing

JANUARY 22, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why Advertisers Are Ramping Up More Full-Funnel Marketing Strategies. In 2022, Should B2B Content Marketers Focus More On Advertising?

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Sharpspring

JULY 15, 2021

Recently, wine retailer Convive Wines expanded their target market, rolled out online ordering and delivery, and improved their ROI — all during a pandemic! You may have heard the marketing rule that it takes 6-7 “touches” before someone becomes your customer. abandoned cart reminders) to bring people back into the funnel.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience. Read more below to discover top full-funnel marketing strategies.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Today, businesses have another option: content marketing. In the financial industry, trust is essential.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52