Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. In our ever-changing business landscape, a healthy brand is vital for enduring success.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Metadata

JANUARY 15, 2024

Aston Martin hasn’t advertised in years. Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. According to research from the Ehrenberg-Bass Institute for Marketing Science, companies buy new computers every four years and consumers buy new vehicles once a decade.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

Storytelling 81

Storytelling Digital Marketing Funnels Brand Identity Branding 81

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. However, the importance of brand awareness should not be disregarded. Why should brand awareness feature in your B2B multi channel strategy?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. The digital era has led to changes in the way brands market their products and services. With this data, you can get a clearer picture of where potential buyers are in the marketing funnel.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Stevens & Tate

MARCH 31, 2024

IBM’s research found that more shoppers want AI help when they’re shopping. Brands need to focus on using AI to make shopping more fun for customers while also making sure their privacy is protected and that everything is easy to use, no matter where they’re shopping. Read more here. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. If no one knows about your brand, awareness is the top priority. Even the most logical business decision has emotion at its core.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. This is especially true in large urban centers.

Television marketing 88

Television marketing Planning Paid Search Agency Peer-to-peer 88

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Some partners will syndicate your content and repackage it as a lead generation solution, others, will utilize it as an advertising method to promote website visits/ interactions. Research Recommendations. Is it advertised on their website? Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Some partners will syndicate your content and repackage it as a lead generation solution, others, will utilize it as an advertising method to promote website visits/ interactions. Research Recommendations. Is it advertised on their website? Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Is B2B advertising facing a crisis of creativity? And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Tiecas

FEBRUARY 5, 2024

Competition from Larger Players : Competing with larger manufacturing companies with more extensive resources and brand recognition can be daunting. By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Content Standard

NOVEMBER 13, 2017

According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. Ultimately, consumers will be the ones to decide if these two-second video ads are worth the attention of brand marketers. Calling Facebook’s Stats Into Question.

Research 95

Research Video Marketing Case Studies Top of Funnel 95

Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. At the top of the funnel we focus on which emotional benefits drive Canadian families to choose Sobeys.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine. You can challenge a sensitive pain point in your funnel.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

B2B Marketing Directions

FEBRUARY 5, 2023

The Marketer's Guide to Survive (even thrive) in 2023 is based on insights derived from the firm's proprietary ROI Genome dataset, which contains millions of marketing and measurement metrics from 1,000+ brands in 50 countries. Analytic Partners contends that economic uncertainty will be a prominent feature of the business landscape in 2023.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. I agree that brands should invest a big chunk of the pie on content. I have a theory. The precision myth.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Stevens & Tate

JANUARY 7, 2021

This shift impacts not only the B2B branding message but where that message is displayed as well since most Millennials spend a majority of their day online. One of the biggest differences between Millennials and decision makers in the past is how they evaluate and research potential purchases.

Brand Identity 64

Brand Identity Branding Tips B2B 64

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Before advertising on directories, you need to determine if it’s the right fit for your business. Recall how 86% of software buyers use peer review sites to research and evaluate solutions?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Brands can fit a campaign into a budget of any size. First-time advertisers. Why we care.

Planning 96

Planning Spending Marketing Plans Advertising Agencies 96

accelerate agency

AUGUST 15, 2021

Companies like ours help customers reach success by boosting non-brand traffic and its value. In fact, 71% of B2B researchers begin their research with generic Google searches. Over 70% of marketers consider SEO to be a more effective strategy than PPC advertising . Why is SEO important for B2B? Cost-effective.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Stevens & Tate

NOVEMBER 30, 2023

Today, global spending on advertising during the festive season is predicted to reach a record £9.5bn. The Advertising Standards Authority (ASA) is criticized for its lax approach, with only a small fraction of environmental ad complaints investigated. The Brand Loyalty Of Generation X Consumers like certain brands.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Only B2B

MARCH 6, 2024

However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel. It includes -aiming to raise brand awareness, generate initial engagement, and capture contact information that allows for further nurturing.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

JUNE 23, 2022

This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Engage Workday Consumers throughout the funnel.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79