brand Optimization Related Topics 
Vision Edge Marketing
APRIL 30, 2024
Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. 2 Mission-Meaningful Metrics: Brand Equity & Customer Value Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.
DivvyHQ
MARCH 22, 2023
If you're looking to leverage the latest AI content creation tools to create on-brand, optimized content, check out this new article on how to optimize language models. Learn about the different ways you can train AI to produce content that meets your branding and SEO goals.
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Marketing Insider Group
JANUARY 29, 2024
Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Image Source: ChatGPT Tip: Once you have the AI-generated ideas, it’s time to infuse them with your brand’s voice. Add your expertise and insights to each answer.
Webbiquity
JUNE 21, 2022
say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). In this session you will learn: How to turn brand awareness into tangible market value.
Top Rank Marketing
OCTOBER 20, 2023
While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. However, the silver lining is that brands focused on communicating with authentic narratives can pierce through the mediocrity of GenAI content.
Webbiquity
NOVEMBER 17, 2022
It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization. Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. This is a subset of Conversion Rate Optimization or CRO. What is a Landing Page?
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Think about the revenue you could be missing by not prioritizing local search optimization. Common mistakes brands encounter with local search and how to fix those. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
But doing it effectively to optimize results is also the top challenge marketers face. How to embrace new channels for brand and audience building. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year.
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