Marketing Insider Group

APRIL 10, 2023

You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time.

PPC 281

PPC Paid Content eCommerce Allocation 281

Martech

JANUARY 5, 2024

“ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. AI technologies can optimize asset ingestion, automating tasks such as tagging, categorizing and describing digital assets, saving time and money. product hierarchy, ingredients, etc.)

Digital Asset Management 121

Digital Asset Management Marketing AI Work Management Marketing Management 121

Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit. Why brands should perform content audits. Define metrics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hinge Marketing

JULY 6, 2016

Brand strategy in professional services goes far beyond a firm’s name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as “brand”, yet are often overlooked or underestimated for the value they bring to the table.

Brand Identity 49

Brand Identity Branding Differentiation Webinar Metrics 49

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. It should be your first and only stop when you need the current, approved version of an asset. If that asset is updated how do you update the copies in all those other locations?

Digital Asset Management 123

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 123

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Does the pricing plan that fits your budget include a workable number of API calls, or is there a chance that you might incur overage fees by creating more assets over time?

Digital Asset Management 115

Digital Asset Management Work Management Marketing AI Marketing Management 115

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. And a DAM isn’t just file storage — it also stores the metadata about those assets. “A Example of metadata fields in a DAM.

Digital Asset Management 103

Digital Asset Management Work Management Marketing Management Tagging 103

DivvyHQ

DECEMBER 9, 2022

Question: How much time does your staff waste each week scouring your internal servers looking for brand assets? How much more content could they produce if they had the latest, approved assets at their fingertips?

Digital Asset Management 93

Digital Asset Management Brand Identity Branding Content 93

Martech

OCTOBER 17, 2023

Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions.

Digital Asset Management 120

Digital Asset Management Content Marketing Management Webinar Metrics 120

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Martech

APRIL 23, 2024

via Adobe The fill and generate similar tools will be particularly useful for matching brand styles and themes in creative assets. via Adobe Generative Fill lets users generate new elements based on uploaded reference images ( below). Why we care. Better image-generation tools make work easier for marketers. Let the user beware.

Marketing AI 105

Marketing AI Tools Copyright User-Generated Content 105

Martech

FEBRUARY 23, 2024

With a plethora of non-gated assets available, the challenge intensifies. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. How do we engage visitors when we know so little about them? Content type tagging.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

Launch Marketing

JANUARY 11, 2024

Marketing Fundamental #1: Establish a Brand Identity Your brand signifies who you are. It is particularly important to establish a strong brand identity as this is how your customers, prospects and general audiences will come to recognize your business. Below, we dive into each key visual brand identity element.

Lead Generation 103

Lead Generation B2B Marketing Lead Ranking Lead Scoring 103

Martech

JANUARY 11, 2024

We’d love to establish a very rich third-party ecosystem with tons of assets.” The project board simplifies and links all the steps for creating and managing marketing assets. Typeface helps align content to the organization’s brand guidelines, including themes, fonts, and product images—extracted from a central asset library.

Analysis 107

Analysis Tools CRM Guidelines 107

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.”

Digital Asset Management 133

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 133

Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Consumer behavior has always been a constantly shifting target.

Marketing AI 122

Marketing AI Paid Search Agency Allocation Marketing Management 122

Martech

DECEMBER 18, 2023

Optimizing assets for different platforms. Digital asset management. Digital asset management As with traditional marketing campaigns, generative AI results in new digital assets that must be organized in a structured model for searchability, distribution and overall productivity. Analyzing campaign performance data.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Contently

MARCH 16, 2023

You should proactively iron out a high-level workflow for all content when building your strategy and then a more granular workflow for each specific content asset. Overall, aim for consistency and structure among workflows for different assets, with some flexibility depending on your content goals. Embrace consistency and accuracy.

Efficiency 136

Efficiency Design SME Budget Programs 136

Martech

SEPTEMBER 21, 2023

Bynder , a digital asset management (DAM) platform, has acquired EMRAYS, a specialist provider of AI search solutions for DAM. This will help Bynder customers to reduce costs, improve efficiency, and find the assets they need more quickly.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Gartner 115

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” Comment: A brand is a promise. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand.

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Martech

NOVEMBER 2, 2023

AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. Innervate updated its AI-powered Digital Asset Management (DAM) solution. AI Orchestration powers campaign and journey testing with dynamic next-best-action optimization across channels and customer touchpoints.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Envy

MARCH 20, 2024

If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on.

Creativity 71

Creativity Process Effectiveness Brand Identity 71

Martech

MAY 23, 2023

You’ll be able to edit the assets generated by AI before going live. Google PMax adds generative AI to create text assets, images Google’s newest campaign type will soon be offering an even more automated experience with Google AI baked into the campaign setup process. Advertisers, have no fear! Why we care.

Marketing AI 100

Marketing AI Google User-Generated Content Advertisements 100

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

Facebook 98

Facebook Digital Asset Management Tools Branding 98

Martech

MAY 30, 2023

Overwhelming consumers with content they do not ask for can impact brand loyalty and credibility. These strategies can go a long way in setting your brand apart from the competition. 51% of customers say they would be less loyal to a brand if their online experience wasn’t as enjoyable as their in-person experience.

Top of Funnel 104

Top of Funnel Paid Search Agency Planning Cold Calling 104

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Retail media will emerge as the cornerstone of effective omnichannel advertising, reshaping the narrative of commerce media as the trusted frontier for brands.”

Media 119

Media Advertising Agencies Paid Search Agency Forrester 119

Martech

APRIL 11, 2024

It can reposition the dogs into different poses and create assets that can be used in any PEDIGREE advertisement. Customers can use Google Cloud’s gen AI tools with WPP’s proprietary marketing and advertising data to create brand- and product-specific content. They can also find behavior patterns in target audiences.

Classified Ads 110

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 110

Content Marketing Institute

SEPTEMBER 19, 2023

Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.

Trust Marketing 108

Trust Marketing Brand Identity Branding Content Marketing 108

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets? What is digital asset management? How does digital asset management work?

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Martech

AUGUST 4, 2021

Its tremendous success has been largely due to the company’s ability to scale marketing assets and messaging quickly during a time when an increasing number of legal professionals and practices were turning to digital solutions to help them run their business. I focus the brand identity across the organization,” explained Giroux.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Management 117

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands.

Brand Identity 123

Brand Identity Branding Work Management Marketing Management 123

Brandfolder

JULY 4, 2016

Has the DAM lightbulb clicked on with your marketing team yet? You’re in good company. It happens to every marketing department as they grow — and it’s a really good.

Branding 40

Branding Brand Identity Paid Search Agency Companies 40

Martech

FEBRUARY 25, 2022

It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems. How do we currently manage the incoming and outgoing digital assets in our marketing systems today? What digital asset management capabilities does our organization need?

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Management 117

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Ad Building 122

Ad Building Brand Identity Branding Tips 122