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The New Rules of Social Marketing and PR

Convince & Convert

An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. David’s marketing insights helped transform one of his books into a staple of the marketing canon. TapInfluence.

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

The pros discover a handful of pressing and timely topics, including their diverse backgrounds in social media and how they got to where they are today, along with new up-and-comers like Jelly and Jessica’s forthcoming book The Power of Visual Storytelling , which she cowrote with Ekaterina Walter. The Big Two. “Be brave.

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Be More Productive in Social Than You Ever Thought Possible

Convince & Convert

Thankfully, David Horsager is here to save the day by discussing his latest book, “The Daily Edge.” ” If you could do a Skype call with any living person, who would it be? To add insult to injury, it’s hard to think creatively when bogged down and overwhelmed by a never-ending to-do list.

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26 Animated Logos to Inspire Your Own

Hubspot

There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic. If you don’t believe me, let the exploding Skype name speak for itself. Motion is exciting to us, and often conveys a message difficult to express through text alone. Image courtesy of Oleg Turbaba.

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Does Your Content Pass the Resharing Test?

Convince & Convert

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. ” She is not saying, however, to simply schedule tweet after tweet saying, “Buy my new book on Amazon.” GuyKawasaki Tweet This.

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The Pros of Living through a Coronavirus Crisis

Biznology

Yet, I am happy to report that I bought my first new novel in a long time at one of the only book stores left on Haight Street just the other day. Starting this week, we have begun hosting virtual happy hours with friends and family using Zoom Video, Google Hangouts or Skype. Most of all, similar to the book titled Slack.

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

But Skype doesn’t just understand the newfound significance of video conferencing platforms, it’s also attuned to the popular culture surrounding it. In this Facebook post, with a simple reference to the furry friends who’ve been sharing our screen time, Skype brings levity and relatability to its followers’ feeds.