Kevin Indig
JANUARY 31, 2023
One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.
Martech
FEBRUARY 21, 2024
to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. That phrase was coined by Vijay Tella, founder and CEO of Workato, in a book I reviewed here. It would be just typical of the E.U. They do it all the time. Read more here.
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ClearVoice
APRIL 27, 2022
Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Many people begin the marketing process after completing the book, but you should have your plan before you start.
Sprout Social
SEPTEMBER 26, 2023
Brands actively adopting AI tools are likely going to have a greater advantage over those who are hesitant. Given this steep upward trajectory in AI adoption, it is equally necessary to address the risks brands face when there are no clear internal AI use guidelines set. Considering these instances and future repercussions, the U.S.
Contently
MARCH 1, 2022
In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Last month Google processed its five-billionth takedown request from copyright holders. The longform, original content is for brand-building.
Content Standard
AUGUST 21, 2023
When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools. Intellectual property and copyright issues: Public AI tools rely on pre-trained models, which may raise concerns regarding intellectual property and copyright.
ClearVoice
MARCH 31, 2023
Expressing your brand voice AI is fast. Great content moves those customers from brand awareness to action. But those words and images might be under copyright protection. It also puts you in the crosshairs for copyright violations. You don’t want to be known for copyright violations.
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