Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia).

How NOT to pitch a blogger

Biznology

Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.

The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring.

How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? It has to do with whether a blogger is.

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client.

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. And bloggers , of course, need to know what words their audiences use to describe their pain points. Last month, I wrote about 2 challenges to keyword collaboration.

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Image credit: Wikipedia. Customer Experience: Surprisingly, only three bloggers had this on their list of 2018 trends.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing.

Top Instagram Influencers

Act-On

No profile on Instagram, information from Wikipedia). Petersen’s Instagram, which attracts much more than just mommy bloggers, shows off new products, adorable pregnancy announcements, and advocates for other small businesses. From Wikipedia).

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Depending on how you construct the wording surrounding the example statement, you could make yourself sound like an Eco-friendly reporter, an unbiased blogger, or a conspiracy theorist. Wikipedia and Snopes.com are two sites you should never put 100-percent of your faith in.

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Blog readers and bloggers were well aware of the immense problem.

Your website is wearing mom jeans and shoulder pads

Biznology

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”.   Welcome to reality, or, rather, back to reality. People don’t do things for very long if they don’t get a payback, whether it be emotional, entertainment, financial, etc.

A Checklist for a Good Blog

Writing on the Web

The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. If you don’t have anything of your own, you can always link to a page on Wikipedia.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Wikipedia.

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Influencer marketing should not be about collecting influencers

Biznology

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Every once in a while magic happens.

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.

The Trouble with Klout

Paul Gillin

Both are sought-after speakers and the subject of extensive Wikipedia articles. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Estimating influence is a delicate balance of art and science.

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. a highly effective blogger would â?¦. Network with other bloggers.

4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies. Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

The intranet social garden and quantum mechanics

Biznology

According to Wikipedia : Classical physics explains matter and energy at the macroscopic level of the scale familiar to human experience, including the behavior of astronomical bodies. Photo credit: Serolynne.

8 Blog SEO Tips for Top Search Results

Writing on the Web

Link to definitions on Wikipedia of the most important keywords whenever you can. Blog this on Blogger. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. No More Geek-Speak: SEO for Smart Bloggers. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches.

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself.

KCNN: Principles Module

Buzz Marketing for Technology

Were not saying that bloggers must follow these guidelines. We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. We show how to present a story or argument fairly, where to turn for diverse viewpoints, and how media bloggers think about the topic. What does it mean to be independent as a citizen journalist or blogger?

The 21 Best Content Curation Tools

Webbiquity

For bloggers, add a share button to posts to make it easy for others to Flip. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.

Fire for effect when you can't get a bead on your market

Biznology

Image via Wikipedia. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Jimmy Wales on the birth of Wikipedia : It’s hard to remember a world without Wikipedia , but a decade ago the site was just getting its start. Blog this on Blogger. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll.

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 

How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online.

Agency 123

Remember to market to your own influencer network

Biznology

Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I really love influencer marketing. Too much.

Search + Social = Online Reputation Management

Biznology

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.