Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today.

Trending Sources

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Nearly 10 percent of the articles on Wikipedia were not written by humans. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. Nearly 10 percent of the articles on Wikipedia were not written by humans. The writing bots are here.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia).

How NOT to pitch a blogger

Biznology

Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month.

How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? It has to do with whether a blogger is.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

According to Wikipedia , “As of February 2011, there were over 156 million public blogs in existence. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. BLOGGER – established 1999.

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client.

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. And bloggers , of course, need to know what words their audiences use to describe their pain points. Last month, I wrote about 2 challenges to keyword collaboration.

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing.

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”.   Welcome to reality, or, rather, back to reality. People don’t do things for very long if they don’t get a payback, whether it be emotional, entertainment, financial, etc.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Depending on how you construct the wording surrounding the example statement, you could make yourself sound like an Eco-friendly reporter, an unbiased blogger, or a conspiracy theorist. Wikipedia and Snopes.com are two sites you should never put 100-percent of your faith in.

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Blog readers and bloggers were well aware of the immense problem.

Your website is wearing mom jeans and shoulder pads

Biznology

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

Top Instagram Influencers

Act-On

No profile on Instagram, information from Wikipedia). Petersen’s Instagram, which attracts much more than just mommy bloggers, shows off new products, adorable pregnancy announcements, and advocates for other small businesses. From Wikipedia).

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Every once in a while magic happens.

PR 70

A Checklist for a Good Blog

Writing on the Web

The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. If you don’t have anything of your own, you can always link to a page on Wikipedia.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia.

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

Bloggers in factory-mode. The answer may be James Altucher , who’s a notorious investor, entrepreneur and blogger. By now, there’s probably more blogging advice than bloggers out there. I can’t read your blog.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

2) Blogger interaction has moved to social media networks. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Wikipedia.

Spot 68

Influencer marketing should not be about collecting influencers

Biznology

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.

15 Thought-provoking quotes about innovation and success

grow - Practical Marketing Solutions

” “Wikipedia in theory is impossible. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

The Trouble with Klout

Paul Gillin

Both are sought-after speakers and the subject of extensive Wikipedia articles. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Estimating influence is a delicate balance of art and science.

My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Don’t tell your story, ADD your story

grow - Practical Marketing Solutions

The world doesn’t need more Wikipedia-like articles about these artists. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. a highly effective blogger would â?¦. Network with other bloggers.

4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies. Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion.

The intranet social garden and quantum mechanics

Biznology

According to Wikipedia : Classical physics explains matter and energy at the macroscopic level of the scale familiar to human experience, including the behavior of astronomical bodies. Photo credit: Serolynne.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

The 21 Best Content Curation Tools

Webbiquity

For bloggers, add a share button to posts to make it easy for others to Flip. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. Your product or service is intended for a particular group of people, right?

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself.

8 Blog SEO Tips for Top Search Results

Writing on the Web

Link to definitions on Wikipedia of the most important keywords whenever you can. Blog this on Blogger. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. No More Geek-Speak: SEO for Smart Bloggers. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches.

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.