Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Biznology

MARCH 15, 2016

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. That’s why it’s easier to be a PR specialist than it is a generalist.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? What are you about outside of social media marketing and digital PR? Are you a one-trick pony? Maybe you’re a polymath.

Social Media 80

Social Media Media Work Management Marketing Management 80

Webbiquity

FEBRUARY 14, 2010

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you’ll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. . • Facebook / LinkedIn / Google Plus metrics (i.e.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Or improve your PR efforts? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. Tweet This Post. You know the ones. Is anyone making any money on this?

Social Media 80

Social Media Media Wikipedia PR 80

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

AUGUST 25, 2011

If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011. I also really like Blogworld because you get to interact not just with the social media blogger community, but all the other bloggers out there. BOLO (October 9-11 Scottsdale).

Social Media 127

Social Media Media Blogger Co-Registration 127

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to

PR 20

PR Web 2.0 Best Practices Blogger 20

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

AUGUST 9, 2012

Large sites like Wikipedia don’t really get much of a search engine ranking boost when you link to them, so you may as well save your precious link equity by using a nofollow link , which tells the search engines not to follow the link (and therefore not to transfer any of your link equity to that page). This site is deep, not flat.

Blogger 150

Blogger SEO Privacy Policies Paid Search Agency 150

WebMarketCentral

JANUARY 5, 2009

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you'll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Hubspot

SEPTEMBER 15, 2014

He’s an avid blogger who uses his posts to help populate his other social feeds. Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. 1) Kill Multiple Birds With One Stone. Richard Branson, Founder of Virgin Group.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment. Im Jay Baer.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

MARCH 23, 2017

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. ” — PR Daily. Showcase reviews: PR Daily. Join “tribes” of bloggers on similar topics. Pulse keeps you up to speed in your industry in one news feed.” ” — Cent Muruganandam. 2 ) Medium.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. Add PR and online advertising to the mix, and it gets really awkward without that model. ” • It’s vital for a business to “be seen” in different places.

Optimization 100

Optimization Curation PR Public Relations 100

Biznology

SEPTEMBER 6, 2016

Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I am still blogging every Tuesday morning about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at Biznology , whether I want to or not!

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). If you donate more than $33, have a birthday, or do something that Adam Curry and John C Dvorak consider to be PR , you get a shout-out. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Webbiquity

AUGUST 28, 2012

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Welcome to Social Media U. Audacity and Utterz. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Image credit: Wikipedia. Customer Experience: Surprisingly, only three bloggers had this on their list of 2018 trends. Here we go… Content Marketing Trends. Tactical Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Moz

DECEMBER 5, 2018

Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas. Larger enterprises can serve as models for small business emulation, at scale.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? PR Meets Marketing , May 23, 2010 Previously, I highlighted how I used social media. Kill the white paper!” they are increasingly telling their clients. And I tend to agree. Tweet This! bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Blogger Relations. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 5, 2016

Bodhi's big break came in the form of a viral Tumblr post , and soon brands were reaching out to Kim and Fung as if they were like any other human fashion blogger seeking promotions. Just a quick scan of Lil Bub's extensive Wikipedia page reveals just how weirdly famous the quirky, stubby-legged cat has become.

Viral Marketing 28

Viral Marketing Advertising Agencies Social Media Paid Search Agency 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 21, 2017

For bloggers, add a share button to posts to make it easy for others to Flip. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Biznology

DECEMBER 2, 2014

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Notice a strange similarity to Inbound Marketing?

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

DECEMBER 19, 2017

While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans. I wasn’t always in marketing communications and PR. At first, we were just super-careful.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. Length of marketing or PR experience: 10-15 years or more. I’d be looking for someone with five to seven years of PR experience. This is the writer, blogger, podcaster, and videographer. That’s right. Community manager. Mr. Owyang notes that experience is one of the most important qualifications.

Social Media 80

Social Media Media Work Management Wikipedia 80

Hubspot

JANUARY 6, 2012

and Wikipedia? Be a guest blogger , and offer guest blogging spots on your site; your guest bloggers will probably link to your site to promote their content, and you can link to your own site in content you write as a guest blogger. Or, are you fighting against sites like Yelp! Set Up Reputation Management Alerts.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28