Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Well, “best” is obviously a subjective term, a matter of opinion. Leave a comment.

Work Management 100

Work Management Marketing Management PR Tools 100

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. If you can answer their request and feature your opinion within their article, they’ll give you a source link back to your website. Recommended Group: B2B Bloggers Boost Group.

Link Building 106

Link Building Work Management Marketing Management Service 106

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. Some bloggers are more influential than trade publications. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

ClearVoice

JANUARY 14, 2020

Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Don’t do this and don’t ask your PR team to do it. If so, you may decide to position yourself as a potential guest blogger rather than an expert who gives commentary. Write a rebuttal.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClearVoice

APRIL 25, 2022

You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website. As a guest blogger on someone else’s website, your content’s backlinks can drive traffic back to your site. Focus on digital PR. Boosts your backlinks. Guest blogging tips.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Convince & Convert

MARCH 9, 2016

So what happens when the influencer becomes popular and is inundated with PR requests from brands? Today, it’s possible that the girl-next-door beauty vlogger has millions of followers and their own makeup line with the world’s biggest brands—not to mention all the professional gamers, famous mom bloggers, fitness gurus, expert foodies, etc.

Trust Marketing 113

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 113

B2B Marketing Traction

APRIL 9, 2012

One example is Spin Sucks , a blog by PR firm Arment Dietrich. They feature PR news, tips and opinion pieces. Now the blog features guest bloggers Monday through Thursday. Another example is The Maine PR Maven blog by Nancy Marshall Communications. Every Friday includes a blog post called “Gin and Topics!

PR 100

PR Opinions Planning Blogger 100

Contently

APRIL 21, 2016

Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” In that case, shouldn’t the opinion piece be written by the person who gets the byline? A collaborative ghost.

Thought Leadership 113

Thought Leadership Ethics Opinions Paper 113

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s more than SEO, it’s old-school PR. Industry News; Opinions. Take advantage of Google Authorship. Glossaries.

SEO 100

SEO Planning Blogger Content Marketing 100

Marketing Insider Group

JANUARY 24, 2013

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Onalytica B2B

APRIL 11, 2017

Simultaneously, they’re criticised, trolled, and called out on their opinions. Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. 1) Trello.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. As a result, our ability to promote our social media activities gets easier. It’s a trickle.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

ClearVoice

OCTOBER 18, 2018

Instagram followers, I’m not exactly an influencer, but I definitely get asked for my opinion. Don’t become a blogger or influencer because you want free stuff. After almost a decade in the PR world, I quit my job to travel and give life as a freelancer a try,” she shared. And with my humble following of 3.5K

Ethics 105

Ethics Blogger Copywriting Rules 105

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Vidyard

JULY 25, 2018

Vulnerability: There’s a Human Behind That Brand While a polished social media profile has its benefits (I’m looking at you travel bloggers), you shouldn’t feel the pressure to present a picture-perfect presence every time. In fact, showing vulnerability can establish trust and humanize accounts.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Paul Gillin

JULY 15, 2011

They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. As I mentioned, I use RD+B Twitter for straight reporting—little opinion. Well, I try to keep my opinions to my personal account and away from the RD+B account. I would not share that opinion on RD+B ’s account.

Ethics 100

Ethics Social Media Media B2B 100

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 16, 2011

Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. If you treat your success as a curse at any point (for example, “This PR nightmare would never have happened if we hadn’t been so successful&# ), you are only making yourself look disingenuous and unappreciative. She works at Clayman Advertising, Inc.,

Social Media 156

Social Media Media Paid Search Agency Blogger 156

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Hinge Marketing

JUNE 30, 2021

I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Articles featuring you, your business, your analysis, opinions, links to your website. You can generate earned media through digital PR. . What is Digital PR? …and more.

PR 174

PR SEO Webinar Metrics Media 174

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Chris Soames is a blogger and consultant, he has been managing international web strategies of different brands. In her opinion, PR and digital marketing allow businesses to prosper and become influential in their respective fields. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

JANUARY 27, 2020

Ultimately, it is an avoidance of data that conflicts with your opinions. Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. You are living out the Porch-y way in being bold.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Sprout Social

APRIL 13, 2017

This is followed by customer opinions posted online at 66%. Every opportunity listed on the Pop Pays marketplace is a paid gig,” notes Aana Wherry, the director of marketing and PR of Popular Pays. Dummies.com looked at the cost of working with bloggers who partner with brands on sponsored posts and their amplification.

Social Media 94

Social Media Media Advertising Agencies Word of Mouth 94

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! Hope that helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Webbiquity

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Create valuable backlinks for SEO. Develop and build relationships.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Convince & Convert

JUNE 2, 2010

It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 1, 2010

In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. My opinion – very bad idea. What is surprising is the lack of utilizing each resource to its capacity. Telling the right story is a strategy, not a tactic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120