The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance. Is the Press Release Dead?
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.
How to Master Local Lead Generation
JUNE 14, 2016
You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. All white papers should be promoted via online press release distribution services.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Photo credit: Wikipedia.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
The trust factor extends to the B2B world too, and LinkedIn has become an increasingly popular hub for pros seeking advice. It generates leads. Figure out what your story is, then reach out to the press and pitch it. Get bloggers to feature you.
Do you have a handle on your online reputation?
JULY 31, 2012
As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. Why not set up a blog on WordPress.com, Blogger, Typepad, Tumblr, and Posterous? Why not create LinkedIn, Twitter and About.me Any Press is Good Press (Until it Isn’t).
PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach.
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Update old blog content and generate more traffic and leads from it in the process. I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Because “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.” Sample review: “Grouphigh is a really powerful blogger research tool.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 73% of reporters say press releases should contain? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter.
20 Experts Provide Their Content Marketing Predictions For 2016
B2B Marketing Insider
OCTOBER 19, 2015
The leading marketing trend of 2016 will be the maturing of the age of ad blocking. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Amanda Maksymiw – Personalization leads to better results.
101 Tips from 50 Small Business Bloggers
Industrial Marketing Today
SEPTEMBER 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Click here to read 101 Tips from 50 Small Business Bloggers.
The Ultimate Collection of Free Content Marketing Templates
MARCH 21, 2016
I joined HubSpot in September 2011 as a blogger. To conquer lead gen, I mastered ebook production. Use it to plan your updates and learn how to properly format your content for the six most popular social networks: Facebook, LinkedIn, Twitter, Instagram, Google+, and Pinterest.
Covering your bases: content marketing components
DECEMBER 23, 2013
LinkedIn: Keep the focus business-driven. If, for example, you wrote a few blog posts about “how to write a press release,” you could then combine all that info into a single white paper of five to 15 pages. Some forms of content marketing require your lead to be proactive in trying to connect with you. If you include a link back to your site, you’ll lead them right to your front door. Share your infographic with bloggers in your field to spread it around the Internet.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Guest Blogger. Lead Management. Lead Scoring. Marketing Platform Lead To Revenue Management. Lead Capture.
70 Rising Social Media Stars
grow - Practical Marketing Solutions
JUNE 2, 2014
Chapman (Wediko Children’s Services); Gini Dietrich (Arment Dietrich); Jason Falls (Cafe Press); Ann Handley (Marketing Profs); Simon J. She is growing quickly as a blogger/independent consultant/speaker and her enthusiasm, persistence, and drive are an inspiration.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Paul Pioneer Press as well as the Features/Travel editor for the newspaper.
The Art of Creating Curated Content
APRIL 21, 2017
Of course, you must always give credit to the source, but showcasing the work of others can leverage content and help you meet pressing marketing goals while providing highly valuable, authoritative marketing materials that your audience craves.
20 Examples of Social Proof in Action
SEPTEMBER 19, 2016
Readers remember press mentions featuring company logos more than press mentions featuring quotes. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities.
Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
MARCH 4, 2014
This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth.
Why Your PR Isn't Working (and How to Fix It)
OCTOBER 18, 2013
Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. Remember that great PR is more than just a press release.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads. Do you have or need a lead generating business blog?
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
Generate leads and sales? more time on Pinterest than Linkedin. • Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Pressed for time? 5 Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.
Content Rules: Insight and Originality Attracts Clients
Writing on the Web
APRIL 13, 2011
Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions. I’m leading a free webinar next Wednesday April 20 at 5 p.m. Blog this on Blogger. Share this on LinkedIn.
The State of the Blogosphere 2010
DECEMBER 13, 2010
This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. Almost one-half of all bloggers reside in the United States with 29% blogging in Europe.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.
The Road to the Top: Personal Branding Examples in Professional Services
DECEMBER 17, 2014
” By creating content that helps his audience better contextualize and understand their problems, Weiss creates a lead generation framework in which clients seek out his highly visible expertise. On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. Go into your analytics and take a look at the posts that are generating the most views, shares, and leads, and figure out how you can replicate that success.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. I also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc.
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages, explains Douglas Karr, the author of Corporate Blogging for Dummies.
A Blogging Style to Call Your Own
Industrial Marketing Today
APRIL 28, 2010
Not everyone is a natural born blogger. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0