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How to Maximize ROI with Email Marketing for B2B

Webbiquity

One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there. Although it’s simple to think that a message will always get in a customer’s inbox once “Send” is pressed, this isn’t always the case.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) These public relations (PR) firms let you publish press releases online.

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The Ultimate Guide to Writing LinkedIn InMails That Get Results (With Examples)

Hubspot

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101
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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Participate in relevant discussions on Quora.

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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. On the other hand, PR focuses on awareness, building relationships with stakeholders, and having a presence in social media and in the traditional press.

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How to Promote Your Website for Free

Optinmonster

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best. First, it allows you to borrow the audience and the authority of the other blogger or podcast host.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. They want more of YOU.