Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.

Storytelling 164

Storytelling Marketing Websites Social Media Blogger 164

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. Here are a few ways that PR can help with blog content generation: 1.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. But still, how many competitors would even consider it in the name of interesting content?

Social Media 142

Social Media Communities Storytelling Media 142

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. While I was thinking about how Contently can improve this year, I was curious how others were feeling.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. What content to blog for Google search success.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. I’ve always loved the content production side of what we do. Quinn asks.

B2B 168

B2B Blogger Content Public Relations 168

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Contently

FEBRUARY 13, 2020

I bring this up because I believe that the future of content production is going to look more and more like this model. Whether you’re a publisher, marketer, or even a blogger, your “team” is going to use the Hollywood Model in the future. Their job isn’t to do everything, to know everything. Over and over again.

Content 215

Content Blogger Trust Marketing Work Management 215

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Different content does well on different channels, i.e But how does this connect to B2B brand development?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Shift towards creating content in-house. Measuring content in its full life cycle. T Brand Studio.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Shift towards creating content in-house. Measuring content in its full life cycle. T Brand Studio.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Convince & Convert

NOVEMBER 10, 2014

Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too. Sure, it’s nice when people land on your site because the title intrigued them, but you do not want to base your entire content strategy on the curiosity factor.

Creativity 168

Creativity Content Blogger Copywriting 168

ClearVoice

JUNE 4, 2020

’ Consider for a moment how this relates to your content creation and marketing efforts. A full 1 in 4 content marketers say that one of their biggest obstacles is an inability to develop compelling content ideas. Consider how you can improve your marketing efforts by delighting your audiences with memorable content.

Content 119

Content Storytelling Planning Video Marketing 119

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 159

Outreach Blogger Brand Identity Branding 159

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . Experienced writer and editor who is well-versed in optimizing content for SEO. privacy law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

Sprout Social

MAY 9, 2024

Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about. Consumers, content creators and influencers alike take note of how brands approach diversity and representation. In 2023, there were 25.8

Trends 87

Trends Advertising Agencies Paid Search Agency Top of Funnel 87

Writing on the Web

MARCH 26, 2015

Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. An About page is an important content marketing opportunity. As I mentioned in my last post , storytelling is persuasive because it’s an innate skill that has evolved over centuries — something we all know how to do.

Storytelling 100

Storytelling Barriers Blogger Planning 100

nDash

FEBRUARY 17, 2019

From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy. And (hopefully) these sessions: Branded Content: Using Content to Engage with Your Audience and Influence Positive Change.

Conference 94

Conference Planning Content Marketing Content 94

ClearVoice

JUNE 4, 2020

” Consider for a moment how this relates to your content creation and marketing efforts. A full 1 in 4 content marketers say that one of their biggest obstacles is an inability to develop compelling content ideas. Here's how to create memorable content. How to surprise your audience with memorable content: 1.

Content 90

Content Storytelling Planning Video Marketing 90

Writing on the Web

JANUARY 11, 2011

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

SendX

MAY 24, 2019

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? CTA for short is a part of a piece of content strategically crafted and located to get an audience to take a specific action. This can be done through storytelling. Start Writing Emails with a Free Trial of SendX.

Copywriting 151

Copywriting Tips Template Content 151

Exo B2B

OCTOBER 10, 2023

Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning) and many more, but not B2B Barbie.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Storytelling is the best way to do that. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. What streaming video does best is allow brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience. Blogger hosted/partner-hosted streams. highlight to tweet).

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? In fact, most content marketing plans fail because they're invested in popular wisdom that is fatally flawed. Successful Content Marketing Creates Response. Create The Honey: Useful Content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. How can you introduce storytelling into your marketing mix? And the biggest challenge we have is publishing enough engaging content. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. And it’s rarely easy.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ConvertKit

OCTOBER 30, 2018

If you’ve been wondering how influencers and content creators create a sustainable income from their blogs, it’s likely due to their affiliate marketing efforts. Every good affiliate marketing strategy has incredibly valuable content behind it. As a content creator, this is music to your ears!

Examples 91

Examples Content Marketing Content Case Studies 91

ConvertKit

JULY 20, 2021

I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading. And as you become better and more confident, writing marketing content to promote your offerings will feel effortless and natural. Human beings are wired to respond to storytelling. Freewrite/brain dump.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133