Convince & Convert

JULY 20, 2010

Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. I actually work at Vertical Measures!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. Unless you have the staff available to create new content quickly, you will be stuck.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. He also apologized to the manager, Jim Leyland. Billions of dollars.

Social Media 158

Social Media Media PR Webinar Metrics 158

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

SEPTEMBER 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It has been blowing up the charts since it’s debut and you [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Ambal's Amusings

OCTOBER 12, 2009

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. In advance of publishing The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material , I spent a lot of time online, following bloggers, Tweeters and thought- leaders interested in content marketing. Kristina Halvorson's Content Strategy for the Web.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business.

Conference 116

Conference Organization Paid Search Agency PR 116

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

MAY 27, 2010

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Let’s say you have a white paper for download on your site. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). To be entertained? I think not. How does zero clicks sound?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Buzz Marketing for Technology

JUNE 27, 2008

  There are a number of awesome bloggers writing on this topic, but I’d like to two women bloggers who have often inspired me — Liz Strauss and Connie Bensen. I wrote an article called “ The 8 Secrets of Online Networking &# for TechSoup.  Invest Time in Your Network.  Establish A Routine. Week 7 Starts.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Online Marketing Institute

JULY 9, 2009

This internal buzz stimulates action. I do feel otherwise, yet recognize that lead generation activities must follow the basic ground rules of how to engage with others in online communities. Like traditional PR activities (i.e. LinkedIn profiles are updated. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. It's like building a house on an ice flow. It's hip, but not very long-term.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Anyway, thanks for the post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. At first, he simply compiled a daily digest of the requests he got and sent them out to his rather large subscriber list of experts and PR professionals. What is HARO?

Link Building 69

Link Building SEO Ad Building Blogger 69

Convince & Convert

APRIL 14, 2010

Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. That's a good rule of thumb and I haven't seen/heard it quantified that specifically before. I suspect it's working, otherwise they wouldn't bother. link] jaybaer Think about how much email spam there still is out there. Im Jay Baer.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Neither is right or wrong, but they are both part of a complex communications and customer landscape." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

JULY 28, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

JANUARY 4, 2011

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Then, I sent each blogger quoted their image along with a link to the presentation.

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

MAY 20, 2010

Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. link] [link] Famous Bloggers RT @jaybaer: Are You Suffering From Premature Calculation? Im Jay Baer.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. The fact that essentially every major corporation in the U.S. link] Footprints (18.09.10) : Chris Deary [.] 6 Lessons Learned From the Demise of MySpace [.]

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

SmartBug Media

MARCH 25, 2019

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. 4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform. 8 Ways to Increase Organic Traffic.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96