Only B2B

FEBRUARY 15, 2023

This could include meetings between companies to discuss sales, marketing, or strategic partnerships. Setting up appointments is thought to be one of the hardest parts of growing a business and the most common reason that stops a business from growing. Without initially conversing with a prospect, selling won’t even be feasible.

Enterprise Management 127

Enterprise Management Work Management Cold Calling Marketing Management 127

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Stevens & Tate

SEPTEMBER 27, 2022

These days, the majority of homebuyers do their househunting online, which means inbound marketing has become a vital part of the real estate business. These days, the majority of homebuyers do their househunting online, which means inbound marketing has become a vital part of the real estate business. Be Mobile-Friendly.

Trends 104

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 104

Marketing Craftmanship

FEBRUARY 24, 2016

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. And nearly 1/3 of CLOs do not read blogs at all. Your posts are too long.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. But that doesn’t mean that all journalistic rigor should go out the window. Fact-checking is still a critical part of the process. Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. It only works if your blog post is the tip of an iceberg. Content marketers are often on the hunt for ways to adjust and repurpose their most successful projects. When to write a blog post. I certainly do.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Hubspot

JULY 19, 2018

Realtors, you know you can’t be good at your jobs if you’re not plugged into the industry. But you also can’t start a real estate business -- or grow the one you have -- if you’re stuck behind a computer spending hours each week reading. Pick five of your favorites and commit to following them each week.

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

ActiveDEMAND

JUNE 8, 2022

Senior Care Marketing: In-House vs Agency. One of the things a senior living provider needs to balance is whether to perform marketing “in-house” with an internal marketing team or go through a marketing agency. Each marketing option has its pros and cons and best applications. Going In-House.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Planning Work Management 94

Heinz Marketing

SEPTEMBER 30, 2021

Marketing Consultant at Heinz Marketing. If you’re trying to attribute sales to marketing efforts in an accurate and effective way, you need to invest in an attribution tool. And if you’re trying out account-based marketing, you need an ABM tool …. But for now, what do you think is missing from this list?

Account Based Marketing 117

Account Based Marketing ABM Marketing Attribution Marketing Automation Services 117

Martech

MARCH 1, 2023

“We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog. This was spurred, in part, by Microsoft announcing it would be adding ChatGPT to most of its products. Why we care.

Marketing AI 90

Marketing AI Paid Search Agency Companies Advertising Agencies 90

seo.co

FEBRUARY 22, 2022

Whether your hire an agency or bring your SEO service in-house is a business question you will have to answer. But make no doubt about it: even Fortune 100 companies with large, best-in-class in-house SEOs can still benefit from an outside agency team: Agencies can help you scale faster.

Link Building 104

Link Building Paid Search Agency Advertising Agencies Ad Agencies 104

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

EveryoneSocial

NOVEMBER 16, 2022

If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page. Below, I’ll get into the strategy behind each of these, complete with tips and examples to ensure you have a strong LinkedIn content strategy going forward. Let’s dive in!

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. It only works if your blog post is the tip of an iceberg. Content marketers are often on the hunt for ways to adjust and repurpose their most successful projects. When to write a blog post. I certainly do.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Go Beyond SEO

JULY 26, 2021

Are you familiar with Entenmann’s cookies? Many people have childhood memories filled with Entenmann’s goodies, whether you had them at your house or a friend’s house. So what does this have to do with marketing? So why are they so incredibly popular? This is why they should buy specifically from you.

Conversion 78

Conversion Landing Pages PR Conversion Rate 78

SmartBug Media

MARCH 29, 2021

Have you ever been to the Metropolitan Museum of Art in New York City? Just like museum curators are tasked with choosing their interpretation on a theme and what to share with their audience, you too should curate what content you share with your audience, to elevate your brand and showcase your industry expertise.

Curation 124

Curation Buyer Personas Content Landing Pages 124

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Outgrow

AUGUST 12, 2021

The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. However, inbound tactics like blogs and eBooks don’t seem to engage users anymore. This considerably reduces your CPA.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Scoop.it

NOVEMBER 25, 2021

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . But why is that? . But before we begin listing the reasons, let’s first see what content marketing is. . It helps build trust

Small Business Marketing 102

Small Business Marketing Content Marketing Advertising Agencies Business 102

Content Standard

APRIL 28, 2017

“So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? What kind of blog has a managing editor? It’s a reputable source of marketing content! Look at the website— does this look like a blog to you? The corporate blog?

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Social media posts.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Key skills needed for marketing.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

SmartBug Media

MAY 20, 2021

If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. This growing abundance of specialized tools means that marketing departments are adopting more of them than ever before, with an average of 120 tools per enterprise-level department. That was it.

Examples 98

Examples Marketing Automation Services Long Tail Marketing Business 98

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues! and you’ve committed to tracking your performance with video engagement data.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? From the outset, we should say “buyer persona” because B2B personas are semi-fictional representations of the people involved in the decision-making process in your target companies.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Why Content Marketers Should Beware of Medical Misinformation.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Schubert B2B

JUNE 22, 2023

With the constantly-changing marketing landscape, companies need knowledgeable professionals who can provide effective solutions to drive revenue growth. When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business.

Consulting 62

Consulting B2B Marketing B2B Business 62

ClearVoice

FEBRUARY 21, 2024

But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. Crafting captivating content without blowing your budget is quite the adventure. Tug-of-war.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? It’s probably not your product – it’s more likely an issue with your marketing strategy. This is where using an inbound marketing methodology can help. What Is Inbound Marketing?

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Sprout Social

JANUARY 6, 2022

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Start working with creators and influencers to meet your goals.

High Quality Lead 126

High Quality Lead Intent Social Media Promotion 126

seo.co

NOVEMBER 22, 2021

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Why You Should Choose WordPress as Your CMS for SEO. Powered by Content. Community Support.

CMS Development 105

CMS Development Industry CMS SEO Paid Search Agency 105