FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

AUGUST 9, 2022

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend.

B2B Marketing 264

B2B Marketing Tips B2B B2B Sales 264

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. These are our best tips for helping you focus on what matters. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Go Beyond SEO

APRIL 16, 2024

In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Your website serves as a virtual storefront, representing your brand and attracting potential customers. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

SocialPilot

FEBRUARY 9, 2024

They have paved the way for the novices by sharing their knowledge and experiences at large. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Stelzner He is the founder of the Social Media Examiner blog. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. These actions can be anything from opening an email to viewing a landing page on your website. But what is drip marketing and how can you leverage it?

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Stevens & Tate

FEBRUARY 29, 2024

Influencer Marketing and TikTok Shop Influencer marketing is still one of the top ways for brands to find a way to advertise their products to consumers. To make the consumers experience even easier, TikTok created something new called “TikTok shop.” Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Tiecas

FEBRUARY 21, 2024

Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

FunnelEnvy

NOVEMBER 27, 2023

Who hasn’t had the experience of being chased out of a showroom by a pushy salesperson? Those experiences are tiresome because they don’t respect where we are in our customer journey. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Sana Commerce

FEBRUARY 19, 2023

Supply chain disruption, material shortages, and reduced consumer spending all shape the way organizations have thought about digital transformation and strategy. Some organizations have gone as far as to offer online consultations to strengthen their offering to customers. What is furniture e-commerce?

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Although the country is known as the prime human capital for outsourcing IT, customer service, and virtual assistants, Filipino content writers stand just as strong. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SmartBug Media

NOVEMBER 11, 2020

In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” To put it simply, an account-based event marketing strategy combines your tailored, personalized marketing strategy with a live or virtual event. and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Marketing Insider Group

MAY 5, 2021

The lessons we’ve learned and outlined in this article can help strengthen your business and empower you to connect with your colleagues and consumers on a deeper level. Creating compelling experiences for your online audience and setting clear expectations upfront are both crucial. Create an Interactive Experience.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Heinz Marketing

MAY 24, 2023

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. That’s why, focusing on retaining existing customers becomes super important. But you know what? And guess what?

Word of Mouth 105

Word of Mouth Loyalty Differentiation Paid Search Agency 105

Digilant

OCTOBER 5, 2023

So, it should come as no surprise that seven of the ten most popular channels these users rely on for product discovery are digital. During this discovery stage, shoppers may organically end up on your website or social page — but it’s best not to leave it up to chance.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Rev

AUGUST 2, 2023

That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Need proof? Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? What does an effective digital content marketing strategy look like in 2021? Content marketing with a customer-centric focus.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. For example, create an FAQ section or a resource hub on your finance website.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Automation presents a solution to streamline your email processes and achieve scalable results. This saves time and increases the chances of converting the leads into customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. The result? Are you B2B e-commerce ready?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. Here’s how it works: Use Big Data to Go True Detective on Your Audience. Audience report from Affinio.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Outgrow

FEBRUARY 8, 2024

Progressive Profiling: Level Up Your Data Game Now Ever visited a website and felt like you were filling out a never-ending form? Well, your potential customers think the same way! Every business needs customers’ info, but rather than annoying them, why not do it the smart way? Well, we’ll find it in this blog.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

QuanticMind

OCTOBER 9, 2023

Of course, direct response marketing can (and often does) directly solicit audiences to make a purchase, but a large part of this tactic is getting prospects to engage with your brand in a way that feels less aggressive and more organic. Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Sana Commerce

SEPTEMBER 15, 2023

Great sales seasons are inevitable but turning them into sustainable strategies that can steady your business requires more effort. In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SocialPilot

JANUARY 9, 2024

But that is just the tip of the iceberg. In this blog, we’ll delve into the fascinating realm of AI in social media, uncover how savvy marketers are leveraging its power, and explore the challenges they encounter along the way so you can better prepare for them. What is your post about?: Let’s get started!

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. Making the wrong adjustments can lead to even more confusion and stagnated results for your business.

Optimization 52

Optimization B2B Business Conversion Rate 52

illumin

FEBRUARY 20, 2024

Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. The art of mobile advertising offers huge opportunities and potential to marketers everywhere. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Valasys

MARCH 16, 2023

It’s essential to understand the significance of UX design as digital marketing continues to evolve. UX design provides solutions that can be enjoyable and easy to use, leading to better business outcomes and customers’ overall experience. This will also provide you with tips on how you can get started.

Design 52

Design Customer Satisfaction Planning Conversion Rate 52

Binary Demand

MAY 30, 2023

Whether you are a small startup or an established enterprise, the ability to consistently attract and capture potential customers is vital for sustained growth and success. However, your ultimate objective is to expand your business. Therefore, top-tier lead generation is essential to your sales pipeline.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98