Remove Blog Remove Stats Remove Privacy
article thumbnail

Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

86% say that data privacy regulations have impacted their marketing strategy over the past year. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! That doesn’t sound right. ” Strange. TikTok is for idiots.

article thumbnail

Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. To learn why, head over to our blog on email client market share. Let’s take a look at the breakdown for Apple: Apple Mail Privacy Protection: 26.2%. Webmail: 37.8%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 76
article thumbnail

Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection

Litmus

Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Before MPP.

article thumbnail

Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

Although we dive deep into our findings in our annual email client market share blog post, we decided to take a closer look, month-to-month, to bring you up to speed with the latest insights. But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall.

article thumbnail

Email Client Market Share in July 2022

Litmus

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Let’s take a closer look at each subcategory of Apple: Apple Mail Privacy Protection: 52.7%.

article thumbnail

Email Client Market Share: Trends from August to October 2022

Litmus

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple Mail Privacy: 54.6%.