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Marketing Operations and Operational Excellence: Better Together for Competitive Edge

Vision Edge Marketing

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. Operational excellence requires the use of data and analytics to drive decision-making.

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20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]

Optinmonster

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

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Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

and operational excellence. Product innovation, Operational metrics such as financial and productivity measures. Measures and processes provide insights into performance and facilitate operational excellence. Operational excellence encompasses both effectiveness as well as efficiency. Measurement. Competitiveness.

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B2B Resources For The Predictable Pipeline Methodology

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. For this we encourage new team members to get familiar with external resources and use them as a launching point to build their own B2B resource library to stay current. MarketingProfs – a comprehensive resource for anything and everything B2B.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

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Introducing Subscriptions: Drive recurring revenue and optimize sales operations

Sana Commerce

Additionally, the streamlined ordering process minimizes administrative work, further cutting operational expenses. Save costs: As a result of this increased predictability, the procurement department can order goods in bulk, which often reduces cost per unit (CPU) and increases profit margins.

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Content Operations vs. Content Strategy: Everything You Need to Know

ClearVoice

The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. What are Content Operations? Content operations are the collection of people, processes, and tools you use to execute your content strategy.