Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Conversion Rate. Double Opt-In.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. To increase clicks, you can also add social sharing buttons to your newsletter. DO: Send targeted emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Salesforce Marketing Cloud

DECEMBER 8, 2023

This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Just to prove my point, check out the stats below. Assume you have a manufacturing company and you send prospective clients newsletters with valuable product information.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Optinmonster

NOVEMBER 11, 2023

This blog will dive into the diverse world of emails, exploring the different email types and their specific uses. The Welcome Email Your welcome email is the email you send a subscriber within 24 hours after they opt in to your list. Offer emails typically have high open rates. Let’s go!

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software. This simply wastes time on prospects who may never convert into customers.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Links (to blogs, product pages, etc.). So whether you opt for plain text or a design theme, you need these elements to increase email opens and conversions. click-thru rate. Zapier: Blog promotion.

Template 132

Template Email Marketing Blast Campaigns Planning 132

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. This became relevant when many of her developer friends started blogs and turned to her for advice.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. Out of all the marketing channels available today, Likemind see email as the most valuable. ” How do you approach email newsletter monetization?

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. Backlinko creates two types of free content: Open and “locked.”

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. This matters because you won’t be able to tell who opened your emails and when via Apple Mail. And because Apple’s caching servers will inflate the counts of total opens and make it very difficult to get an accurate open rate.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. Increased Subscriptions, Minimized Opt-outs. Achieved consistent YOY growth in open rates. Thought-Leadership vs Selling.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

ViewPoint

JULY 26, 2018

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. With the final edited version of the podcast replay and the transcript, Jane can push the content to the blog writer to use in an upcoming blog entry. Newsletter. Case studies.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because we offer so many different targeting options, you don’t need to blindly cast out a net to get leads. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 249

Newsletter Practices Best Practices Deliverability 249

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. Source: [link] In simple terms, an email list is a collection of emails collected through a form or sign-up area on a blog or a website.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Tiecas

OCTOBER 30, 2023

Another option is to ride the coattails of respected industry media publications that have a captive audience of opt-in emails who want to hear from you. You can streamline lead nurturing by using one of many Marketing Automation solutions that are out there. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Optinmonster

JANUARY 26, 2023

Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity. Suddenly a popup appears, asking if you’d like to get an exclusive discount or sign up for the blog’s mailing list. Click here to get started → 2.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Optinmonster

APRIL 3, 2024

For instance, “Quick question for you” is vague, but “Question about your recent blog post on SEO” is specific and more likely to be opened. Timing: Choosing the Right Time to Send Your Emails Timing can significantly impact your email’s open rates. Comment on their blog posts.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

SmartBug Media

JANUARY 23, 2023

But your campaigns are only worth revenue because of the subscriber on the other end of the message, and they don’t just come out of thin air. So, the higher rate at which you collect subscribers leads to higher business revenue. so how do you gain subscribers? Each new subscriber added to your list is worth an actual dollar amount.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. They should leave a positive first impression which will help contribute to higher engagement rates. Increased brand credibility When a new subscriber is added to your list it’s important you reach out immediately.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Vision6

JULY 5, 2023

Increases brand awareness Email marketing as a tool is great for getting your name out there. Try including links to your blog posts, social profiles and other content you want to promote. Increase your enagagement on newsletters by sharing it with your community on social media. What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Optinmonster

APRIL 4, 2024

If you want email marketing software that’s better than Mailchimp and has fairer pricing, there are plenty of options out there. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Click here to get started with Drip.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Lead Liaison

JULY 16, 2018

and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. Increased Subscriptions, Minimized Opt-outs. Achieved consistent YOY growth in open rates. Thought-Leadership vs Selling.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software. Everyone struggles with getting ghosted by leads. Don’t lose leads — segment them.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. We don’t recommend opting for this strategy. It’s important to keep our event top-of-mind by sending out regular reminders to our database. The ideal email conversion rate lies somewhere between 2-5%.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Binary Demand

JUNE 12, 2023

In this blog, we delve more into B2B email marketing automation, unraveling its immense potential, functioning, and different types to help you elevate your email marketing game and achieve extraordinary success. Map out your email workflows based on the goals of your campaigns. It represents a general welcome from your brand.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

In this blog, we delve more into B2B email marketing automation, unraveling its immense potential, functioning, and different types to help you elevate your email marketing game and achieve extraordinary success. Map out your email workflows based on the goals of your campaigns. It represents a general welcome from your brand.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Adobe Experience Cloud Blog

MARCH 16, 2018

Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Trying to get existing databases to fully opt-in will be difficult. Consumers must be able to opt-out at any time.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

SalesIntel

OCTOBER 5, 2023

This blog will explore the symbiotic relationship between email marketing and email list segmentation. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52