What is Paid Search? How SEO and SEM Work for You
ConvertKit
AUGUST 14, 2018
What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage. SEO vs PPC.
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