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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. If you think we missed a notable profile, feel free to let us know in the comments section.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Modern Marketing

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.

Trending Sources

Social Media for Accountants: Likes, tweets and hashtags…Oh my!

Hinge Marketing

Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. LinkedIn also has options for posting highly targeted career opportunities. To many, the mysteries of building a social media network can be scary.

[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer

Modern B2B Marketing

Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Twitter Header: Your header is the background image that sits behind your profile photo.

7 Ways to Create More Interesting Content for Your Blog


And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. Here are a few ideas: Check out LinkedIn groups. Blogging is all about relationships.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)


That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. 11) Research and analyze a hashtag. LinkedIn.

20 More of the Best Social Media Marketing Guides and Tips of 2013


How can you make your blog content stand out amid the increasing online noise? ” How To Socialize An Event by LinkedIn. ** 5 STARS. Image Size Cheat Sheets for Social Media Profiles.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? 1) Blog Posts. Ideal Blog Post Length: 1,600 words or 7 minutes to read. 4) LinkedIn.

Blog2Social makes bloggers a marketing one-man band


I have been using my sports blog, , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). Share your blog post to all or selected social networks at once.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page

Hinge Marketing

Yet, despite the prevalence of other social networks or online communities, one professional network has continued to reign supreme over the years: LinkedIn. SEE ALSO: 7 Social Media Marketing Mistakes to Avoid With LinkedIn. Case in point: LinkedIn doesn’t use hashtags.

10 of the Most Successful B2B Blog Post Themes

KoMarketing Associates

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles.

The 29 Best Social Media Monitoring Tools


However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. ” — Blogging Wizard. Blogging Wizard.

IF you haven’t THEN you should use IFTTT for social


Build a Twitter List from a specific #hashtag. Build a Twitter List from a specific#hashtag. If your Facebook profile picture changes then update your Twitter picture too. Crosspost your tweets with hashtag#in to LinkedIn. Post Foursquare check-ins on Linkedin.

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Launching your social campaign with guns blazing!


It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. Share Photo on Linkedin. Share and comment on blog post. Follow LinkedIn Influencer.

Tools I use to amplify social campaigns


When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

3 Top Social Automation Tools


” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs.

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Top B2B Marketing Insider Blogs Of 2013 (So Far)

Marketing Insider Group

So here is a list of 8 blogs that rose above the rest. 20 B2B Marketing Blogs You Need To Read. So I asked my social connections across each network what were their favorite B2B Marketing Blogs.

A good reputation online is an essential marketing strategy


The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr,, LinkedIn, Blogger, TypePad ,, YouTube , Slideshare, or your own blog.

How to Generate New Keyword Ideas

KoMarketing Associates

BuzzSumo shows you the top content around a particular phrase but consider the following results: I typed in linkedin examples and the top shared content included the phrases: examples of highly impactful linkedin profiles. linkedin recommendation example.

Are you a social media forager?


Foragers rarely hijack hashtags or trend-surf — those things are just not done. When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging.

Supercharge Your Marketing With SharpSpring Social


View your social posts in the Content Calendar alongside your scheduled emails and blog posts. Customers can schedule and publish posts to Facebook, LinkedIn, and Twitter directly from SharpSpring. You can also follow social conversations that matter to you and stay updated on hashtags, keywords, competitor profiles, and more. The interactive interface offers a holistic visual of all scheduled marketing content – including emails, blog posts, and social posts.

How to Build Your Influencers in Social Media


No, LinkedIn isn’t enough. Next, start a blog. So hashtag #lame. Take it even further, well outside of your own site or blog. Comment shamelessly on their own blogs and their own tweets and posts.

30 B2B Social Media Tips for 2016

KoMarketing Associates

Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience. Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company. Find a Relevant LinkedIn Group.

Adventures in Frictionless Sharing


Same thing with Selective Tweets on Facebook that allows you to frictionlessly share to Facebook from Twitter just by appending an #fb or how LinkedIn allows you to crosspost frictionlessly to LinkedIn from Twitter with a quick #in hashtag.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

However, they may be more active on LinkedIn and would be more likely to respond to a message on that platform. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). When it comes to social selling, broaden your horizons to think past LinkedIn, even for B2B. However, if they maintain profiles on LinkedIn, Twitter, or other places for business reasons, sending out a weekly or monthly email with new blog posts or pieces of content (e.g.

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100 Things You Are Doing Wrong on Social Media

Modern Marketing

You are not using hashtags in your tweets. You are not blogging regularly enough. You are blogging about your products too often. You are not answering your prospects' common questions on your blog. You are not including a call to action on every blog post.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. There is no escaping it.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools


Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. StoreYa Blog.

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The 32 Best Twitter Marketing Tools


While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

5 Ways to Get the Most From Google+ Communities


It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups. Share Posts from Your Profile.

Keys to an Effective Social Media Marketing Strategy

KEO Marketing

On sites like LinkedIn, Twitter, Instagram, Facebook and Pinterest, businesses big and small are connecting with their followers, posting relevant content for them, and getting them started in the buying cycle, which can eventually lead to conversions and leads. Use hashtags.

The 26 Best WordPress Plugins


Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers.

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15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

They consistently use hashtags, images and photographs in their updates. Standout Tactic(s): Crisp cover image & use of hashtags in updates ( example ). They also use hashtags where appropriate and custom images with information and animation in certain circumstances.

How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy


Instead, frontload your captions with the important content or text calls-to-action -- and leave any hashtags, @mentions, or extraneous information for the end. For example, are you running a contest, or want to increase subscribers to your blog? 4) Limit yourself to 0-4 hashtags.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Gain valuable insights by monitoring what’s happening on your Twitter profile and other social media channels to make sure you don’t get deleted, erased, unfollowed or whatever. In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution.

If you post it will they come?


on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool.

5 Social Media Fails Professional Services Firms Should Avoid

Hinge Marketing

Share news about newly hired talent, mergers, acquisitions and high-profile projects. Identify trends in the marketplace and eavesdrop on what your audience is saying about you by following different hashtags. (I’ll I’ll touch on hashtags later.). Incomplete profiles.

How to Perform a Social Media Audit: Measure What Matters


Statistica tells us that 73% of US Americans had a social network profile in 2015. This means studying social media profiles, content, posts, posting times, and audience engagement for strengths and weaknesses. Which hashtags do they use?