The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. No problem.

Paid Search Agency 322

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 322

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Here are some tips to help you get over the initial hump. This will give you a chance to preview how your page will look in SERPs. Understand the different types of schema markups.

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). With that in mind, the following five lesser-known SEO tips you should apply to improve your website’s rankings: 1. Doing so helps to increase visibility and explores the secret to SEO.

SEO 131

SEO Optimization Tips Lead Scoring 131

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. What is social media SEO?

Social Media 158

Social Media SEO Cost Per Click Media 158

seo.co

MAY 11, 2022

For example, when a user types in “criminal defense lawyer near me,” Google will provide several pages full of websites it deems relevant to that phrase. These pages are called the Search Engine Results Pages, or SERPs for short. However, SEO only applies to Google Business listings, Featured Snippets, and the SERPs.

SEO 105

SEO SERP Tips PPC 105

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. Inserting your target keywords in your headlines helps search engines understand what your blog post is about.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

seo.co

FEBRUARY 1, 2023

For example, if you’re the marketing team behind Wal-Mart’s new national campaign for cheap tires, then your keywords will likely direct towards all markets and focus on “cheap tires,” “tire discounts” or “tire deals.” It tells users more about what content they can expect when they click on your site in the SERPs.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Evaluate Top SERPs. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

flux.la

JULY 9, 2020

When I was starting out, I thought that producing high-quality content that is relevant to people is the most important thing when it comes to being successful and ranking high on SERPs. Good SEO is what will put your content to the top of the SERPs and lots of people can read it. One of the most important things in those is SEO.

SEO 52

SEO Tips SERP Best Practices 52

Spiralytics

AUGUST 23, 2023

It optimizes your articles for rich snippets by highlighting all the crucial information on the page and making sure all the details look organizes on the search engine results page (SERP). Zero-click searches happen when users find the answer they need on the SERP, meaning they don’t click on any of the web pages anymore.

SEO 62

SEO Practices SERP Lead Scoring 62

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

DECEMBER 19, 2022

SEO may play an important role in content marketing , but it’s not enough to get featured content on page one of SERPs. Learn more about power words, speaking directly to readers, and other tips for writing captivating headlines by enjoying the short video below. Image Source: Blogging Lift. Video Source: WebFX.

Copywriting 260

Copywriting Click Rate Urgency Marketing Lead Scoring 260

Adobe Experience Cloud Blog

JANUARY 9, 2020

Tip #1: Obtaining the Featured Snippet. Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). For example, let’s look at the question: “What is the best recipe for apple pie?” Tip #2: Become Mobile Friendly + Improve Site Speed. Tip #3: Create Conversational Content.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Contently

MAY 11, 2024

It generates two types of results for local queries: “organic results,” or the blue links you’re accustomed to seeing on Search Engine Results Pages (SERP); and “local pack,” which showcases top business listings on Google Maps. Businesses seeking to maximize visibility should aim to appear in both.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Finally, there are a few other places where you can start identifying keywords, including: Blog comments, making note of when people ask about certain topics. Example: “OptinMonster login”. Example: “What is lead generation?”.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. When you publish any piece of content—whether it be a blog, webpage, or pillar page—it should clearly cover a specific topic in-depth, be well-written, and above all else, provide value to the reader. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 10, 2021

We'll also take a look at some impressive examples of How to Guides for inspiration. Additionally, to rank on the SERPs, you'll want to conduct keyword research and competitive research to ensure your How to Guide is the most comprehensive post on the subject. Provide examples to show your readers what you mean. Let's dive in.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Act-On

SEPTEMBER 24, 2023

We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. Simple SEO Tip: Pay close attention to your page titles. In the example below, the page title is “What is marketing automation?” And that’s our second tip for improving your rankings. What is SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Who is this blog post for? You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you.

SERP 53

SERP Paid Content Traffic Features 53

Scoop.it

MARCH 14, 2024

For example, consider Hims as an example. Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. can help the search engine think of your brand as trustworthy.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 100

Amazon B2B Thought Leadership Youtube Lead Ranking 100

Adobe Experience Cloud Blog

OCTOBER 25, 2017

In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences. Tip #2: Use CRO Principles to Optimize Landing Pages. In the example above, Evergage serves personalized content to a user in the retail space.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs?

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Conductor

MARCH 29, 2022

Macy’s, for example, planned to close 125 stores during the pandemic. In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. Google now pulls images directly from relevant retailers and places them on the SERP, even for non-image queries.

eCommerce 115

eCommerce Paid Content Features Trends 115

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. in response.

Tips 69

Tips Content SERP Custom Publishing 69

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Here are a few tips as you begin: Audit existing content for updates. Decide on a feasible cadence to update the most needed pieces, be it once every month, for example. Take a beat and go deeper into your numbers.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

DAGMAR Marketing

JANUARY 22, 2024

Google brings attention to those keywords by highlighting them in the SERPs. If the text, keywords, and overall message of any page on the new website changes, Google will re-evaluate where to rank your website in the SERPs. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Pro tip: You can easily add schema markups to your website using WordPress plugins like Schema Pro. Helpful, right?

SEO 148

SEO Lead Scoring Lead Ranking Content 148