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PayPal’s new ad business could be good news for financial marketing

illumin

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space.

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8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Peer Review – get the word out to industry colleagues and trusted peers for initial review.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Source: eMarketer. Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

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How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

If you have not yet implemented an ABM program, this hesitance among your peers is actually good news. Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. 2020 has changed the rules in many parts of business.

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Revisit: How to Tell When a Non-Skippable Ad Is the Right Choice

Digilant

In April 2022, our blog How to Tell When a Non-Skippable Ad Is the Right Choice broke down how to determine which video ad format – skippable or non-skippable – suits your brand. It may seem premature to revisit a blog a mere twelve months later. That is 2 hours a week than a year ago and 7.5

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% You can follow influential people in your industry, join relevant groups, and discuss the latest industry news with your peers. Social media for financial services is a rapidly growing sector. billion in 2020.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

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