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4 Elements that drive B2B direct marketing results

Biznology

So with that in mind, this blog is focused on the basics. If you’re an experienced B2B direct marketer, this is probably not for you. Tip: B2B buying process is frequently not linear, so don’t assume potential customers progress in this way. Tip: No creative should be started before the target audience is clearly defined.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

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ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

Ambal's Amusings

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. Try including links to your blog posts, social profiles and other content you want to promote.

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10 Tips for Creating Social Media Videos Your Audience Will Love (and Share!)

ClearVoice

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos. marketing #socialmedia #videomarketing Click To Tweet. appeared first on ClearVoice Blog. Think creatively.

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If You Write B2B Copy, You Need This Blog Post

The Point

Adapted from “The High Tech Direct Marketing Handbook”. B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips'

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Is Video the Future of Direct Marketing?

Content Standard

A combination of webinars and training tools, this initiative marks the largest push in the company’s history to break into some of the most popular markets across the globe. It’s a move that brings two blaring questions into focus: Will they be successful and, more importantly, is this the future of direct marketing?