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4 Elements that drive B2B direct marketing results

Biznology

They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. So with that in mind, this blog is focused on the basics. 1-10, 11-25, etc.) or even a face-to-face call.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

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ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

Ambal's Amusings

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. Recommended Resources.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. Try including links to your blog posts, social profiles and other content you want to promote.

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If You Write B2B Copy, You Need This Blog Post

The Point

Unfortunately, the “If X, then you need Y” school of writing crops up often in B2B marketing, in part, one supposes, because it’s a convenient though lazy way to connect a pain point with a company’s product or service. Adapted from “The High Tech Direct Marketing Handbook”.

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10 Tips for Creating Social Media Videos Your Audience Will Love (and Share!)

ClearVoice

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos. marketing #socialmedia #videomarketing Click To Tweet. appeared first on ClearVoice Blog. Think creatively.

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Direct Mail Tips That Deliver

Content4Demand

Five Top Tips for Doing Direct Mail Right. Rich sees direct mail as a good fit for a middle-of-the-funnel content piece: “Once a buyer has raised their hand in the process, marketers should have enough information about the prospect to create a personalized mail piece. Then it may take time for the recipient to respond.

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