Convince & Convert

AUGUST 18, 2011

The core challenge with social media optimization isn’t availability of data (with the possible exception of Twitter impressions data, as I ranted about here in my social media measurement post). Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).

Social Media 130

Social Media Optimization Media Paper 130

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. White Horse does more chunky content like white papers and Webinars. Five blogs posts per week are better than three. Five blogs posts per week are better than three. If you can’t do two, kill the blog.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 131

Buffer

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. And engage with as many people as you can on Twitter.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

DivvyHQ

JULY 16, 2019

You’re paying good money to sponsor ads on Facebook, Twitter or Google and yet you’re sending these visitors straight to a sales page HOPING for a conversion. No doubt you already have a ton of evergreen content on your blog or site. Offer white papers and case studies. Maintain Your Blog. Remove subscribe pop-ups.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

SmartBug Media

JUNE 10, 2019

content curation). 30 percent should be your own content (such as blogs and white papers). That means if you promote a new blog on social media once, you should balance that out with at least two posts that share someone else’s article or noteworthy news. Set up a Google Alert for news related to your industry.

Social Media 71

Social Media Social Marketing Media Tips 71

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 305

Top of Funnel Paid Search Agency Companies Marketing Automation Services 305

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less? Get Engineers Can Sell white paper now.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 20, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers Is Content Curation an Easy Way for Content Marketers to Do More With Less? This white paper aims to change that perception of them.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. If you’d like to read more about how to design this process, this Blog Post may be useful:: [link] The Process post is the top one on this page.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Joe: For low-tech businesses, an excel spreadsheet, a content management system like WordPress (for your blog) and a solid email provider is really all you need. all from one story idea.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Biznology

FEBRUARY 5, 2013

I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. Each newsletter, even if it’s “just” a blog-to-email newsletter, needs to be insightful, germane to the subject, and valuable. Who would’ve known? In the past, it’s been StumbleUpon.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Outreach

APRIL 22, 2021

From custom communications to curated online and virtual events, create personalized customer experiences that let consumers know that you are in tune with their needs and interests. Create videos, blogs, and social posts that share proven tips and practical techniques that your customers will find helpful. Take a Social Approach.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. Be a curator for these thought leaders and add your own commentary. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Solution: Curate content and make it easily searchable. Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. It’s a prime source for my Newspaper Death Watch blog. I downloaded and read most of them. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Heinz Marketing

FEBRUARY 19, 2018

Podcast formats from Q&A to curated shows. Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? I should not be reading blog posts and emails while I’m in my car. You look at their video, you read their blog, you listen to the podcast.

Top of Funnel 58

Top of Funnel Banner Ads Paid Search Agency Banners 58

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. You can post a wealth of great information on your website through blogs, white papers, articles, and more. Expand the kingdom, of course.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Ready to give this kind of curated “re-gifting” a try?

Curation 88

Curation Process Lead Scoring Lead Ranking 88

Hubspot

MAY 5, 2011

Having a Facebook page or having a Twitter account doesn't give you anything. It's all about the why ("Why do I care about your Twitter account?"). You can follow Jay on Twitter @jaybaer and connect with him on his blog , and don't forget to check out more about his book, The NOW Revolution. Connect with Jay Online.

Social Media 28

Social Media Training Paid Search Agency RSS 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Only B2B

FEBRUARY 28, 2020

Although the content distribution process is administered post content curation, it should be step one of your content marketing strategy. Blog posts and articles Social media posts & influential marketing Infographics and How-to guides White paper, case studies, eBooks, and reports Email newsletter Podcasts Videos.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Marketing Insider Group

OCTOBER 22, 2014

I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. We thanked our authors on twitter. Author Curation. Content Marketing'

Ad Building 100

Ad Building RSS Blogger Curation 100

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. With the free plan you can create five forms and collect 100 submissions per month.” — StoreYa Blog. Showcase reviews: StoreYa Blog. Showcase reviews: StoreYa Blog. 2 ) Google Forms.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. We do this for clients, but for NuSpark Marketing I am not consistent enough with my own blogging.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Scoop.it

NOVEMBER 29, 2022

About 98% of SaaS companies have a blog for publishing high-quality content. B2C and B2B content marketing is more than just running a blog, though. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. And release webinars: Source.

Planning 96

Planning Marketing Budget Creation Marketing Plans Top of Funnel 96

Valasys

NOVEMBER 9, 2020

Curating a plan requires a lot of research, and creative ideas to begin with. If you are in a group of people who are trying to decode how to create great marketing content, you are reading the right blog. Here is a curated list of 5 essential steps towards creating great marketing content-.

Planning 137

Planning Content Paid Search Agency Curation 137

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

ClearVoice

DECEMBER 19, 2018

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Scoop.it

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. For example, if you run a hardware store and publish a blog with DIY tips, you may notice that your most popular articles are those that instruct readers on wall mounting TVs. You can use this data and run ads for LCD screens on your blog.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Having a goal in mind makes it easier to determine which metrics you’ll use to evaluate what content to include in your curation strategy.

Social Media 139

Social Media Webinar Metrics Media Best Practices 139

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. .

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

KoMarketing Associates

SEPTEMBER 22, 2015

Action content marketers should take : Next time you go to write a blog post, consider the factors offered by Moz and BuzzSumo. Content Curation can be Beneficial during the Sales Process . However, according to inboundli data , content curation can provide a solution to these challenges, while also assisting the sales process.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

Webbiquity

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Experience: The Blog ). Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. Experience: The Blog ). They place the least value on white papers and ebooks.

Social Media 100

Social Media Stats Media Emarketing 100

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. Let’s say we’re doing this interview, and it’s going to be published on a blog. Let me give you an example.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

KoMarketing Associates

MARCH 23, 2022

Are your Twitter efforts paying off — or do you feel like you’re shouting into a crowded room? . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . Twitter Ads lets you target users based on location, language, device, age, and gender.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

nDash

JULY 21, 2021

Here are examples of where to begin your search: Visit Competing Blogs or Websites to Find Writers in Your Niche to Contact. Or search for content similar to what you want to showcase on your blog. The quickest way to receive referrals is by posting on your networks—like Facebook, LinkedIn, and Twitter.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52