Vision Edge Marketing

MARCH 23, 2021

Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more. Consider the difference in time and complexity in the production of a user conference vs. a blog post vs. a customer case study vs. an interactive product demo.

Product 197

Product Paid Search Agency Advertising Agencies Press 197

Webbiquity

MAY 3, 2022

Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. trips per month (compared to 1.7 More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows.

Marketing Report 338

Marketing Report Event Marketing Research Trends 338

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Unmet needs (such as job postings, reports, blog posts). Can we compare pipeline between now and a year ago? We’ll publish a similar post tomorrow to recap today’s best moments, too.).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. With 50 to 60 digital events planned per year — monthly webinars, quarterly summits, weeklong conferences, master classes and field events — strategy needs to be tight. “We Goldcast.io

Paid Search Agency 110

Paid Search Agency Webinar Metrics Companies Content 110

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Scoop.it

APRIL 11, 2024

This blog will spotlight why those marketers adopt a webinar strategy. But a webinar makes the process feel more personalized and credible: A video conference is the closest communication alternative to an in-person conversation. You can write content for a webinar and repurpose the event into a blog or social media post.

Webinar Metrics 89

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 89

Tomorrow People

JUNE 14, 2022

After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. Data sharing: Conferences and other similar events give you a chance to network and swap information with competing firms, formally or informally. Step 1: Identify who to benchmark against.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Customer Experience Matrix

SEPTEMBER 28, 2017

I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles, preceding Shop.org, and the Technology for Marketing conference in London, where BlueVenn sponsored me. There were some interesting developments. There were some interesting developments.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. They might compare packages, features, and estimate the monthly cost.

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

Sprout Social

NOVEMBER 30, 2023

Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Total amount of content: If they have a blog, see how many posts have they published. Look closely at your biggest competitors’ social presence and see how you compare and where to improve.

Planning 111

Planning Paid Search Agency Advertising Benchmark Analysis 111

Orange Owl Blog

JULY 19, 2024

A significant part of this strategy is inbound marketing , which hinges on the visibility of your website, blogs, and articles in Google search results. Regularly check the Google Search Central Blog for updates. Moz Blog : Follow the Moz Blog for in-depth articles on SEO, algorithm updates, and best practices.

SEO 52

SEO Google Lead Ranking Lead Scoring 52

Webbiquity

JANUARY 14, 2021

How does that compare to today’s web speeds? And remote workers can now engage with their counterparts more efficiently using various applications beyond video conferences. The post How Technology Has Changed the Way Business Communicates appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 266

Marketing AI Skype Work Management Business 266

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They have a significant impact on the sales pipeline, so every company should participate and sponsor their fair share of conferences throughout a fiscal year. What exactly are field events?

Conference 48

Conference Peer-to-peer Thought Leadership Marketo 48

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Meerkat Marketing

DECEMBER 31, 2023

Remember the days when you posted a link to valuable content that resided on your website, and your reach was restricted compared to any other type of post? Tip: Don’t just post short-form captions with a link to your blog. Those days are over, and LinkedIn is prioritizing valuable informational/educational content.

Linkedin 81

Linkedin Thought Leadership Work Management Marketing Management 81

Martech

SEPTEMBER 7, 2022

I predict that there will be some new announcements about Microsoft Mesh this October during their flagship developer conference, Ignite , and I can’t wait! Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging.

Enterprise Management 113

Enterprise Management B2B Marketing B2B Marketing Management 113

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. It’s every blog post, eBook, whitepaper, piece of on-page copy, email and social media post. A past webinar or conference presentation that a thought leader at your company gave.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Sage Marketing

SEPTEMBER 2, 2020

That’s what happened when flights and major conferences were canceled around the world. One of our SaaS clients was hit the hardest, with almost a quarter of their leads coming from trade shows, conferences, and face-to-face meetings in 2019. compared to. compared to. Let’s talk numbers.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Expert Tip: A great way to build authentic relationships with analysts is to participate in their advisory programs, events and conferences, and schedule analyst briefings. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Fuld & Company Blog

MAY 13, 2024

Nilesh Sharma has just returned from this year’s DealMAX conference, held in Las Vegas and organized by the Association for Corporate Growth (ACG). The time required to close a transaction has increased significantly compared to both the pre-pandemic and pandemic periods.

Acquisitions 52

Acquisitions Conference Paid Search Agency Marketing Report 52

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

KoMarketing Associates

JUNE 25, 2019

Live streaming over the last few years has proven two things: 1) it can work for almost any brand and 2) social platforms likely prefer live streaming compared to scheduled or traditional types of content. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. More Useful Content.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JUNE 28, 2018

At our conference tables and talks. Here’s one stat to prove how worthwhile audience research can be: “ Successful marketers are 242% more likely to report conducting audience research at least once per quarter (when compared with those who don’t). Then there are all the conferences every industry offers. Or partner with one.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Launch Marketing

MARCH 17, 2022

Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget. In addition, consider embedding the slides and/or recording into other marketing channels such as your blog, social media and email marketing sends.

Webinar Metrics 114

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 114

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The site had received significant traffic increases in the preceding weeks, but this was due to intensive conference participation and sponsorship.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Launch Marketing

AUGUST 21, 2020

It’s much different for us to compare 2018 vs. 2019 to 2019 vs. 2020 considering all of the tumultuous and unexpected changes that have shaped 2020. It’s still important, however, to assess interest in a product and you can do this through conferences that have moved online. Jeff: “Volatile” is the key word in this question.

Service 133

Service Product B2B Conference 133

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Vision Edge Marketing

DECEMBER 13, 2022

Let’s compare and contrast sub-account budgeting versus outcome-based budgeting, and in particular, how outcome-based budgeting enables businesses to make the best choices when cost cuts are required. Yes, I Want My Growth Idea. Sound familiar? It’s a mistake. Because the implications of the budget reductions are unclear.

Budget Programs 198

Budget Programs Allocation Trade Show Marketing Budget 198

Sprout Social

APRIL 4, 2023

Read this blog to know more about what social media stories are and some of the best ways you can use its features. Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually.

Marketing Strategy 122

Marketing Strategy Marketing & Strategy Planning Work Management 122

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Craftmanship

MAY 13, 2020

Many have blogs featuring content that most visitors neither read nor comment on. Then, promote that content, which is far more likely to be read and to deliver higher online visibility and sustained Google search ranking compared to any blog or social media post. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population.

Social Media 158

Social Media Media Stats Statistics 158

SalesIntel

JANUARY 30, 2024

In this blog, we will explore five effective ways to uncover the elusive contact details of key executives, starting with utilizing sales intelligence tools and relying on the ever-reliable Google. Time Efficiency: These tools automate the data-gathering process, saving time and effort compared to manual research.

Contacts 52

Contacts Press B2B Outreach 52

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

PureB2B

MAY 30, 2022

Many businesses attend conferences to discover new vendors and future partners, so it's the perfect opportunity to dust off your business cards and make valuable connections. If you're looking for industry events, there are hundreds of blog posts and directories out there that list conferences by industry and theme.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62