BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Transactional Emails (Welcome, Thank you, Confirmation). Informative B2B Emails. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Litmus

NOVEMBER 18, 2022

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Learn why in this blog post. Top 10 most popular email clients. Apple gained market share, from 57.7%

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients. Learn why in this blog post. That said, the top 3 most popular email clients for March 2022 are Apple, Gmail, and Outlook. Outlook.com: 0.9%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

JUNE 10, 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. Learn why in this blog post. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Outlook.com: 1.0%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

SMS 98

SMS Email Marketing Examples Planning 98

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. Learn why in this blog post. With that being said, the top 3 most popular email clients for April 2022 are Apple, Gmail, and Outlook.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. To learn why, check out this blog post. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. Gmail: 30.2%. Outlook: 4.4%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

JULY 8, 2022

What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. We’ve added detection for the following nine email clients: Orange.fr. Learn why in this blog post.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Scoop.it

SEPTEMBER 9, 2021

Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction. For email marketers, it means email addresses, email lists, and the like. How Can Big Data Elevate Email Marketing Strategies?

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. Bad example: Subject line: Here’s a marketing email! From: Company XYZ.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Litmus

MARCH 9, 2022

Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. Top email clients. To learn why, check out this blog post. Having said, the top 3 most popular email clients for February 2022 are Apple, Gmail, and Outlook. Yahoo Mail: 3.4%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users. How should we approach the campaign differently?”

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Sometimes you need both a movement to happen in conjunction with category creation. Movement = Change from on-premise software to cloud/SaaS Category = SaaS CRM. Gainsight for Customer Success).

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Blogs 4.1 Sandler Training Blog 4.8

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. Email showcasing your latest blog posts.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Market value. Four Productivity Categories for the Marketing Factory. Marketing “projects” vary in complexity and time.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Top email clients. To learn why, check out this blog post. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. New year, same us—we’re back! Outlook.com: 1.0%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced. 2: Pay attention to grammar.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Stevens & Tate

AUGUST 31, 2021

Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. You should have both in your marketer’s toolbox to use when appropriate, especially with attraction marketing. Email Drip Marketing.

Lead Nurturing 69

Lead Nurturing Email Marketing Campaigns Marketing Automation Services 69

Biznology

AUGUST 30, 2017

You can still create quality, customer-focused blog content in two hours or less. Here’s how: Tip #1: Repurpose an email response. Do you write long, detailed emails? Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” Time spent: Less than one hour.

SME 174

SME Webinar Metrics Curation Copywriting 174

Martech

SEPTEMBER 12, 2023

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” A content tool might be innovative (entirely new) for an organization that doesn’t regularly produce blog posts or other content. Use case categories. GenAI use case categories.

Marketing AI 122

Marketing AI Organization Tools Generation 122

Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. What did we see?

Privacy Protection 89

Privacy Protection Privacy Email Marketing Mobile Marketing 89

The Lead Agency

JULY 13, 2020

77% of Internet users read blogs , so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods.

Generation 112

Generation Paid Search Agency B2B Sales Custom Publishing 112

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Litmus

JULY 23, 2021

Every month, we’re sharing the top trends and shifts we see with email client market share. Although we dive deep into our findings in our annual email client market share blog post, we decided to take a closer look, month-to-month, to bring you up to speed with the latest insights. Top 10 email clients overall.

Privacy Protection 91

Privacy Protection Privacy Email Marketing Personalization 91

Conversica

APRIL 9, 2021

These AI-driven conversations can be delivered across multiple channels including website chat, email, SMS, voice, and social messaging. Conversational AI is a fairly broad category. website chat, email, SMS) and throughout the customer journey, AI Assistants help accelerate revenue across the customer lifecycle.

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Mailmunch

APRIL 26, 2021

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. Image Source ).

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63