Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Without further ado, here are eight vital steps.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! The Blogging Game as We Know It. The Blogging Game as We Know It. Your blog should be the center of your content marketing strategy. Alas, that is a topic for another blog post.).

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Reminder: like blogs, vlogs are meant to be casual and conversational.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Webbiquity

NOVEMBER 28, 2023

As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. What is B2B Sales Experience?

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Republishing blog posts on just two different sites can lead to a 34% increase in page views.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. What do you hope to achieve from this opportunity? Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Contently

MAY 4, 2023

But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs. As a start, we’ve defined four SME archetypes along with effective strategies for working with each of them them. Any of the archetypes can contribute something useful. Step number one?

SME 190

SME Work Management Tips Content 190

B2B Digital Marketer

MAY 23, 2024

Strategies for scalable go-to-market processes. The role of continuous innovation in market strategies. 11:47 – 15:52) Role of senior marketing leaders in ensuring scalable processes and the importance of lead scoring and effective marketing strategies. (15:53 Techniques to enhance the customer journey and retention.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Act-On

APRIL 29, 2024

Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.” And, thanks to Suzy, we’ve shared a lot of lead scoring best practices, examples, and inside tips along the way. Blog Learn More

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. It’s really a cash cow,” said Jared Degnan, director of digital strategy at Kellen Communications during Communication Week’s webinar “Unicorns, SEO, and Other Myths.”

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Content4Demand

MARCH 14, 2019

SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Alongside Dana Harder, VP of Strategy at Content4Demand Meg Hoyecki, Vice President of Marketing at SOC Telemed, shared her results with an eager audience at the B2B Marketing Exchange in February.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Conversica

DECEMBER 11, 2020

Tip #1: Build Better Relationships Between Sales and Marketing. This is especially frustrating for marketers who have limited control over which leads sales teams follow up on, yet are held to those conversion rates as a marketing KPI.”. Tip #2: Get the Most Value Out of Your Virtual Events.

Webinar Metrics 52

Webinar Metrics Tips Generation Customer Satisfaction 52

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. With strict restrictions on in-person interactions, businesses had to adapt their strategies.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Fiji Water Water is essential for life.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. Determine the best day and time to hold your webinar. EST webinar.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

FunnelEnvy

DECEMBER 26, 2023

The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hinge Marketing

DECEMBER 17, 2021

In fact, a recent study showed that sales and marketing misalignment can prevent nearly 75% of leads from converting into sales. At Hinge , we’ve developed actionable strategies to help our clients receive the transformative benefits of sales and marketing alignment – and we’re excited to share them in this handy 10-minute guide. .

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. What is Content Marketing? .”

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Valasys

NOVEMBER 21, 2022

About 90% of B2B entrepreneurs are utilizing content marketing methods in their general marketing strategies. Here are six essential tips to aid you in leveling up your company’s B2B content marketing: Choose Your Content Marketing Weapons. Support Your Content With Extensive Research. Use Webinars.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned. No, no, no.

Case Study 67

Case Study Case Studies Features Studies 67

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. Map out the “jobs to be done” for your audience(s).

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Seismic

NOVEMBER 21, 2023

A sales organization that lacks sales coaching is leaving money on the table, and we’d like to change that, starting with this blog post. If you’re a sales or enablement leader looking to roll out sales coaching programs or optimize your current tactics, peruse 10 of our best sales coaching tips below. Set up peer coaching groups.

Tips 59

Tips Peer-to-peer Work Management Training 59

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Rev

MARCH 8, 2023

So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78