ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Digilant

MAY 7, 2019

However, in more recent years, CPG companies have struggled to make an impact in the digital sphere due to changes in their industry. As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 305

Planning Conversion Top of Funnel Custom Publishing 305

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We Live in a Digital Marketplace.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Digilant

MAY 7, 2019

However, in more recent years, CPG companies have struggled to make an impact in the digital sphere due to changes in their industry. As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

However, in more recent years, CPG companies have struggled to make an impact in the digital sphere due to changes in their industry. As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 352

Buyer Intent Intent Work Management Marketing Management 352

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. In this article, we will explore seven compelling reasons why your firm should be blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques. However, advancements in technology have paved the way for more innovative approaches like digital marketing.

Telemarketing 89

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 89

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Write Meaningful Subheadings.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 116

Paid Search Agency Marketing Attribution Top of Funnel Companies 116

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button. AI for landing pages. Lead magnets.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

seo.co

FEBRUARY 18, 2021

Dental practices are bombarded with new marketing opportunities and ideas on an ongoing basis. And while there’s nothing wrong with adopting a new dentist marketing technique to grow your practice, sometimes it pays to go back to the basics. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

Optinmonster

FEBRUARY 15, 2024

Of course, because you’re a SMART marketer. Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. Here’s a more extensive case for live video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. At Autodesk, content marketing started as a program to drive demand within a new audience segment. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. PPC is a digital advertising model that drives paid website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115