Hubspot

JUNE 28, 2011

A blog can provide a number of lasting benefits for your business. Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

MAY 7, 2014

When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. However, there are other ways to use your blog to contribute to database growth -- I''m talking about promoting an active blog comments section.

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

Hubspot

APRIL 9, 2015

"Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. Company Size.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. But if you do decide to put your blog in sleep mode, there's a simple tactic to increase your chances of generating weekend leads with no new content. This 3-step strategy is one we adopt on this very blog.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics. For most people, it just kind of.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

AUGUST 10, 2011

So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. 10 Tips for Writing the Worst Blog Post Ever.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

NOVEMBER 17, 2011

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Business Blogging. Which online marketing techniques do you find are most profitable for your business?

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Business Blogging.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Congratulate 1st-level contacts who have updated their profiles -- especially if they've changed jobs and/or companies -- to learn about new opportunities for doing business together. Connect with HubSpot :

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

AUGUST 5, 2011

Business Blogging. Calls-to-Action: Each blog post you publish should include a call-to-action (CTA). You can also include CTA buttons in your blog's sidebar or top banner. Do certain offers work better for particular blog topics? Metrics to Use: Page Views, Clicks, Conversion Rates, Blog Leads.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. Companies that blog have 55% more website visitors. After all, what business doesn't want more revenue-generating customers?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

SEPTEMBER 27, 2013

Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

APRIL 5, 2013

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. Key Ingredients: Subscribers.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Here’s how an end-of-post banner CTA might look on our blog.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That''s right!

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. The Industry Reach of Inbound Marketing.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. Source: HubSpot).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

AUGUST 26, 2013

, it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

Leads 28

Leads Lead Marketing Qualified Leads Top of Funnel 28

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Facebook Lead Ads. Convert traffic to leads.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

OCTOBER 21, 2014

Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

OCTOBER 10, 2013

It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. Until now, I''ve been talking about blog post "topics" because it''s the nomenclature most people are familiar with.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did that visitor turn into a lead?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JUNE 23, 2011

Welcome to another episode of HubSpot's Inbound Now. They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. I think more people need to spend more time trying to do it themselves, educating themselves, going to conferences, reading blogs.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28