Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. PR credibility vs social media credibility. Future of blogging. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. About our host: .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 152

PR Google Press Public Relations 152

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. PR: Top 100 Influencers & Brands Click To Tweet.

PR 100

PR PageRank Brand Identity Branding 100

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Numerous bloggers have written about how to pitch blogs, such as B.L.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. There is a limited quantity of periodicals, blogs and industry websites that are interested in your stories.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 213

Link Building PR Lead Scoring Lead Ranking 213

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”. This is really doing the PR industry a disservice.

PR 100

PR Conversion Ning Digg 100

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Biznology

MAY 2, 2017

They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. The most common examples are social media platforms and blog comments. Network through LinkedIn. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hubspot

JULY 26, 2016

was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round. .” That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

MAY 17, 2011

To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. Check out more of these erroneous notions (and countervailing truths) in 7 Twitter Myths Busted , my guest post on Arik Hanson’s Communications Conversations blog. Of course not!

Twitter 100

Twitter PR Blogger Press 100

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. Press releases are a time-honored tool of public relations , and they can be used in this way. Fake reviews and even fake bloggers, talking up a product or service, are sometimes employed. Just what constitutes a “fake” blog? Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. The breadth, quantity and quality of your influencers will impact the success of this strategy. . How prominently did they feature your company/product?

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

NuSpark Consulting

NOVEMBER 19, 2012

In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Stop or limit blog network distribution for guest posts. Here’s an idea, let’s research blogs you want to be a part of, contact the blogger, follow the blogger, and create a relationship.

SEO 100

SEO Planning Blogger Content Marketing 100

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. Because what it is to be a blogger is to be a writer and not a technologist or programer.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

JANUARY 9, 2014

Over 2 million blog posts are published each day. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Once upon a time, public relations was about getting coverage. It’s about engagement, too. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Bloggers are on the move, writing about what comes to mind on a daily basis.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. However, there’s a world of difference between PR buzzwords and objective facts. Have respect for bloggers. Get with the 00s.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

Press 28

Press Public Relations PR Lead Scoring 28

Biznology

AUGUST 6, 2012

Blogger Outreach. Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. And their external links into these blogs typically satisfy Penguin. Social Sharing.

Google 80

Google Ad Building Domain Blogger 80

Smashmouth Marketing

OCTOBER 8, 2009

corporate communications, employee communications, PR, and investor communications. PR is being aggressive in its use of social media in their traditional reputation management services. Mike: Blogging seems to be the communications platform of the future. In fact, our new site's press section will basically be a blog.

Gartner 100

Gartner Social Media Social Marketing Planning 100