Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. Hashtags play a crucial role in increasing your content’s reach.

Social Media 65

Social Media Media Blogger Demographics 65

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 271

Marketing AI Webinar Metrics Content Marketing Planning 271

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). What are the Benefits of B2B Marketing Automation? Business process automation is, hands down, one of the best technological innovations to come along in decades.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Gitnux Blog Imagine you’re at a networking event.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Outgrow

DECEMBER 6, 2022

With this latest product update, we’ve tried to make the content creation process easier and smoother for you! The Outgrow builder now has a new spreadsheet widget that you can utilize in different types of content pieces in order to segregate your collected data properly. Deploy the Content via QR Codes.

Outgrow 98

Outgrow Features Product Lead Ranking 98

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You don’t want to rehash old content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully. What types of content are they sharing?

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Launch Marketing

APRIL 12, 2023

From building brand awareness and recognition to driving increased revenue, there are many benefits to using consistent B2B messaging in marketing communications. This blog highlights some of the most important benefits and strategies on how to make the most of each. Messaging is at the core of every B2B business.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. The simple hack is to add a CTA that creates a sense of urgency in them.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Excelsior Research

DECEMBER 5, 2021

LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION. LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION. CONTENT SYNDICATION. Digital Campaign Overview: A blog about digital campaign. What are the Digital Campaigns and how they will benefit business owners?

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Only B2B

DECEMBER 29, 2022

Your business relies on generating qualified leads and making sales. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Content Marketing.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. What are the benefits of automation in email marketing? What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Navigate the Channel

JANUARY 25, 2024

In this post, we’re going to take a look at the dynamic landscape of AI-powered personalization in marketing and consider the key components, benefits, challenges and the future of this radical, but promising, approach. Across US industries, shifting to top-quartile performance in personalization would generate over $1 trillion in value.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Generate brand awareness. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot.

Marketing AI 93

Marketing AI Tools Paid Search Agency Work Management 93

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers. You are a data analyst.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. You’re not looking for a documentary!)

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. The company had just made its full-year quota in the first half of the year and the champagne was flowing. Competition.

Marketing AI 115

Marketing AI Marketing Attribution Work Management Marketing Management 115