BOP Design

MARCH 30, 2021

Think segmentation if this is the case.). Read more: What to cover in a B2B email newsletter. Then share blog posts with statistics or case studies that support their recommendation to buy your software or services. Don’t start blasting them an email a day when they share their email address with you.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lake One

APRIL 18, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. When we use terms like “email blast,” we’re not valuing anyone. Who wouldn’t? We all want to feel valued.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. SunGard Availability Services ties zombie apocalypse to IT disaster survival.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Martech

MARCH 25, 2022

Get the daily newsletter digital marketers rely on. Case in point: I used a home-share site to reserve a house for a birthday vacation. If I’m buying vegan products, don’t blast me about pork chops. Market your email program to make a case that your opt-in form should own a little space at the top. See terms.

Intent Signal 123

Intent Signal Opt-out Opt-in CAN-SPAM 123

Liveintent

APRIL 4, 2018

” For years, Tuesday has been the go-to day for sending email, based on studies pointing to high open and click-through rates. Here are three reasons why weekend email blasts are a great idea. According to a Bureau of Labor Statistics study of more than 144,000 U.S. Read: Client Use Case: Dynamic Product Marketing.

Click Rate 79

Click Rate Blast Campaigns Case Studies Mobile Marketing 79

Scoop.it

JANUARY 28, 2021

Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters. Scoop.it also offers a newsletter feature that will allow you to create, send & analyse your newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Lake One

JUNE 6, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. When we use terms like “email blast,” we’re not valuing anyone. Who wouldn’t? We all want to feel valued.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. While this blast of content may seem like a good idea if you want people to consume your content, it may not necessarily boost conversions.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

SmartBug Media

JANUARY 30, 2020

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. Content Marketing Strategy: Take the opportunity to appear in each other’s newsletters and email blasts. Decide ahead of time what your co-marketing efforts will be.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Convince & Convert

DECEMBER 18, 2015

In crisis or sensitive situations, companies often panic and default to a blast response on their social media channels. In Reese’s case, a series of proactive blast responses makes sense because their take on the situation was humorous and the goal was to reach a maximum volume of customers.

Enterprise Management 107

Enterprise Management Blast Campaigns Work Management Social Media 107

Webbiquity

MAY 28, 2014

After a month of emails, phone calls, and no conversion (maybe even no contact at all), they end up in that big list of past leads that either gets totally ignored, or gets mostly ignored – interrupted only by random promotions or a vanilla newsletter. There is always another conversion, or another desirable action.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Adobe Experience Cloud Blog

JULY 6, 2017

Drip messages differ from other communications such as email newsletters because they’re more personal and direct. When you create a typical drip communication, it should feel personal because it is relevant to the specific activities and content they have consumed in contrast to the more generic feel of most newsletters.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic. Source: Unbounce.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Content Standard

NOVEMBER 28, 2018

It’s one thing to blast your audience with content across every marketing channel. A study by Marketing Insider Group showed that 50 percent of customers were willing to pay more for products and services from brands that provide personally relevant content. Enlisting the Help of Content Creation Tools.

Personalization 83

Personalization Brand Identity Branding Content Marketing 83

Heinz Marketing

MARCH 4, 2022

In one of his No Mercy No Malice newsletters he said: “Rookie marketers make the mistake of thinking choice is a good thing. One quick note before we go forward: the studies that I reviewed for this are mostly to do with decision making as an evolutionary tactic. Slide 3 – This is Scott Galloway, professor at NYU Stern.

Research 52

Research Peer-to-peer Domain Case Studies 52

markempa

DECEMBER 1, 2014

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. In this case study, Managed Maintenance Inc.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Content Standard

JULY 11, 2019

For example, in the case study above, we decided to focus on wireless technology. Let’s take the case of a technology consulting firm where I worked on the marketing team. Our strategy included several promotional steps: Sending an email blast to newsletter subscribers.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. There are plenty of leads left untouched from a one-off Twitter blast.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Delivra

APRIL 3, 2019

Not all consumers take kindly to promotional email blasts and generic newsletter content. It includes blogs and articles, case studies and reports, videos, social media imagery, and more. That’s where surveys come in. With email polls, brands can get a better understanding of who their audience is and what they want.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Sales Engine

JANUARY 25, 2016

So, for example, a 1% click through rate on an email campaign multiplied by the 5% of companies shopping in your market give you five 100’ths of a percent chance of catching some in the market with that email blast. In the case of Redbull, their audience loves video. Especially extreme video. First, let’s take a look at HR.com.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Here are their answers.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. Outbound marketing is a traditional method of marketing that includes intrusive activities such as print ads, TV ads, cold calling, and email blasts. Email Marketing. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SalesIntel

AUGUST 21, 2023

Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. If you’re a B2B software provider, you can enjoy this benefit by sending out personalized demos or case studies that match the prospective client’s industry or specific pain points.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. So, instead of sending information about the San Diego event to all of our contacts, we made two versions of the newsletter, one with information about the event and one without.

Segmentation 40

Segmentation Email Marketing Leads Lead 40