KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. There’s a reason 68% of marketers say their company has an advocacy strategy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. And content is the key to reaching them.

Linkedin 108

Linkedin Paid Content Tips B2B Thought Leadership 108

Convince & Convert

APRIL 6, 2015

If you’re doing your job well, you’ve already invested in a number of marketing channels, and you’re paying attention to which ones work. The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. Quick—pull out your phone.

Tips 161

Tips Blast Campaigns Mobile Marketing Ad Frequency 161

Hubspot

AUGUST 29, 2019

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Valasys

APRIL 11, 2023

For businesses working with a website design company, a website relaunch is a crucial step in their digital marketing strategy. You must do more than throw up new content and hope people will find it. This could include a mix of social media posts, email campaigns, and even paid ads.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

SmartBug Media

JANUARY 30, 2020

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. Create a Channel Marketing Strategy. The opportunity to reach that new market would outweigh their lack of revenue.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

MKT1

OCTOBER 27, 2022

Marketing gets a bad rap. Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. And that’s partially because it’s incredibly misunderstood.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication. The Need for Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. In my experience, though, these are three conversion optimization practices that marketers definitely shouldn’t be overlooking: 1.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Outgrow

FEBRUARY 25, 2021

Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. Pre-Launch Marketing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. When executed successfully, a demand generation strategy either creates a market where one doesn’t exist, builds market share, or amplifies brand awareness.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

SendX

FEBRUARY 22, 2019

Another thing to know is that MailChimp has shifted their focus and are no longer focusing on Email Marketing only. SendX is an Email Marketing Software we’ve built to try to solve a core (and often the hardest) problem for small businesses. Forever Free Plan: Another major plus for the beginner Email Marketer. Why only 7?

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. The Relevance of Outbound Marketing. Written By. Rahul Thakur.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. In fact, often this information gathered is some of the most important data a brand can use, thus showing the importance of email marketing surveys for brands and marketers across industries. Need more proof?

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Tried and tested. Why all the fuss?

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Sharpspring

OCTOBER 6, 2017

Marketers know this feeling well. Yes, to be a marketer is to know loss. Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. The most common strategy for re-engaging customers is email, but social and paid/display media are also very effective mediums.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

Liveintent

APRIL 4, 2018

Ask a marketer the best day to send an email and you’ll likely hear “Tuesday.” However, the savviest marketers will also tell you that conventional wisdom can’t always be believed, and calculated experimentation is key to growing your brand. Here are three reasons why weekend email blasts are a great idea.

Click Rate 79

Click Rate Blast Campaigns Case Studies Mobile Marketing 79

Marketing Insider Group

AUGUST 12, 2010

So marketing sends more. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Tried and tested. Why all the fuss?

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Ambal's Amusings

FEBRUARY 18, 2010

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Does this mean cross-media, low-volume campaign all year long? Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Content Standard

SEPTEMBER 12, 2017

There’s no secret as to why Facebook, Twitter, Snapchat, and other social networks have been so aggressive in creating live video solutions and experiences for their content creators. When done correctly, live video benefits all sides: Brands get access to another dynamic form of content, and consumers love it.

Broadcasting 42

Broadcasting Brand Identity Branding Distribution 42

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). For those that are thinking "email is email - how can it change?",

RSS 100

RSS Email Marketing Trends Planning 100

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? But Twitter is still a core part of most B2B social media marketing strategies. 82% of B2B content marketers use it according to recent research from The Content Marketing Institute. Or a quote from an influencer or a piece of your own content.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. This content should impress them enough that they fill out a form showing interest by giving you their email. There’s tons of valuable content to learn from.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Scoop.it

NOVEMBER 15, 2022

If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats? Still, we can perform an introductory analysis of which content types are most valuable. Defining Value. Engagement.

Advertising Mediums 92

Advertising Mediums Paid Content Content Conference 92

Hubspot

MAY 19, 2010

As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. I often find myself using HTML code directly on blog comments or in forums. Keep this article as a handy reference for hyperlinks and stay tuned for my next post on basic HTML marketers should know about tables.

PageRank 28

PageRank Marketing Analytics Tools Banner Ads Blast Campaigns 28

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

EMagine B2B Blog

NOVEMBER 14, 2023

The marketing industry, in general, has seen major shifts over the last few years. The biggest shift is one that may require a new mindset: the increasing importance of content marketing. The goal of content marketing is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Hubspot

FEBRUARY 2, 2012

Whether you're just starting out with email marketing or you already have some experience sending marketing emails, you've probably wondered about the types of email communication you can send to your database. Should you nurture your subscribers with weekly newsletters? What is it that you want your email newsletter to achieve?

Email Marketing 28

Email Marketing Marketing Management CTR Lead Nurturing 28

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. 67% of organizations rely on lead generation as the singular metric of their content’s success. Downloading free, branded content.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Ranking Lead Scoring 165

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

SmartBug Media

DECEMBER 19, 2018

At the heart of any inbound marketing strategy is the idea that marketing is most effective when you work to help prospects navigate their problem or solution, reduce friction throughout, and ultimately win the sale because you helped educate them. When it comes to marketing for credit unions or banks, this is especially true.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

KoMarketing Associates

FEBRUARY 26, 2019

Content marketing among B2B companies continues to grow, which means that it’s more competitive than ever to produce high-quality content that your target audience is going to be interested in. In niche industries, sometimes it was enough just to have new blog post coming out on your blog.

Budget Programs 123

Budget Programs Tools Content B2B 123

Oktopost

DECEMBER 16, 2020

There’s an old aphorism in marketing that seven is the lucky number of contacts it takes to get a lead to make a purchase. Seven serves as more of a reminder to marketers. What is the Marketing Rule of Seven? At some point in the past, a group of marketers discovered that seven contacts were ideal for driving purchasing.

Rules 125

Rules B2B Marketing Top of Funnel Planning 125