Vidyard

MAY 21, 2021

Do I want the viewer to go to my products page? 2: The nature of your content and #3: The kinds of video CTAs that drive the best outcomes. The CTAs that drive the best outcomes: You want to focus on softer CTAs that will encourage your viewer to explore more of your content and product offerings.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

APRIL 7, 2015

Sometimes it’s best to learn from someone who’s been there, done that … over and over again. Then you can back into the creative concepts, production and video marketing. Focus on more videos across multiple platforms at a lower production cost per video and put more into the marketing part.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Customer Facing Sales Organization Roles 2.1.1 In a sales ops role, you have to be strategic and think about the go-to-market strategy that best fits the company.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vidyard

OCTOBER 18, 2018

Earlier this year, Vidyard undertook a study of our B2B video customers looking at approximately 600 businesses and more than 250,000 videos in a 12-month period. We then published the results in our 2018 Video in Business Benchmark Report. You might need to experiment a little to find out what works best for you.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Overcoming Product-Related Sales Objections 5.1 What is the best way to handle this objection? “I Contents 1. The Number of User-Generated vs. Produced Videos 1.1.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Customer Service 5. Personalized Video Pre-Production 5.2 Personalized Video Production 5.3 Personalized Video Post-Production 6.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1 Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. But our annual holiday video is always one of our very favorite productions of the year. Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

MARCH 31, 2020

One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert. . Simply put, video is the next best thing to being there in person. In many ways, it’s the best of both worlds. These are our favorite examples of video messaging.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

JANUARY 25, 2018

What does video production look like? How Can I Increase the Chances of My Post Being Published? We get a lot of blog submissions and only publish the best of the best. What video strategies will generate leads or convert prospects? How can small businesses get started with video on a budget?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

MARCH 23, 2021

Relevant The goal should be relevant to your overall business objectives AND a good fit for the types of objectives that video is best suited to meet Time-Bound The goal should have a timeframe in which it can reasonably be achieved so that you can accurately measure how effective your efforts have been. If so, what types of videos work best?

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MAY 16, 2021

It happens to the best of us. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” – @MarkRRobertson , Video Marketer ( Tweet this! ) “Everyone has preconceived notions about what people think of the brand. It was updated on May 16, 2021.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

JANUARY 24, 2022

Customer Engagement Lab 1.9 Surf and Sales Scott Leese and Richard Harris share their best advice from their own real-world experiences on their podcast Surf and Sales. Customer Engagement Lab For those who are easily bored by “traditional” business podcasts and corporate jargon, this one’s for you. Top Sales Podcasts 1.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

FEBRUARY 10, 2021

Interview Video Best Practices 6.1 Interviews are the best way to get information straight from the horse’s mouth. They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight. How to Make an Interview Video 5.1 Define Your Purpose 5.2 Use B-Roll 6.4

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Product and/or Service Page Videos 3.3 Customer Story Videos 3.7

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

MAY 16, 2021

It happens to the best of us. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” – @MarkRRobertson , Video Marketer ( Tweet this! ) “Everyone has preconceived notions about what people think of the brand. It was updated on May 16, 2021.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

JULY 19, 2018

We look at how many videos they are publishing on a monthly basis, what sort of trends we are seeing in different industries, how long the videos they publish are, how long people are actually watching. “We’re seeing a lot of increased production on our end across a wide spectrum of things.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

MARCH 31, 2020

One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert. Simply put, video is the next best thing to being there in person. In many ways, it’s the best of both worlds. These are our favorite examples of video messaging.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

FEBRUARY 4, 2020

You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Product Webinars 3.5 Webinar Best Practices 5.1 Webinars are a powerful way to support customers. Benefits of Webinars for Business 3. Panel Webinars 3.2 Educational Webinars 3.3

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

MAY 2, 2018

If you haven’t had a chance to add video to your sales strategy yet (or are just looking for some inspo for your own cadence) here’s how top salespeople are using video to crush their quotas—along with their top tips and best practices for you to emulate. Richard + James – Social Selling Mastery for you His results?

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. Organize video content Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for. ” Again.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1 Contents 1.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

MAY 21, 2021

Do I want the viewer to go to my products page? The Best Kind of CTA for Virtual Selling If you are in sales and are using video for prospecting and virtual sales, then a CTA is a very important part of the video. Make it easy for them and create a custom CTA that links directly to your calendar.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. By not making their product front and center, they made their ad memorable because of the feeling it left us with.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Vidyard

MAY 2, 2018

If you haven’t had a chance to add video to your virtual sales strategy yet (or are just looking for some inspo for your own cadence) here’s how top salespeople are using video to crush their quotas—along with their top tips and best practices for you to emulate. Florin’s best practices for video prospecting: Don’t use a script!

Video Marketing 65

Video Marketing Examples Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 11, 2018

His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. Fortunately, we’ve done the heavy lifting finding out how top sales teams are using video to crush their quotas—along with their top tips and best practices for you to emulate. This doesn’t need to be the case.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Are you publishing on channels where prospects are and are likely to watch? So you’ve created some videos. That’s all terrific. What Length Should My Videos Be?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

FEBRUARY 4, 2020

You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Product Webinars 3.5 Webinar Best Practices 5.1 This engaging form of webinar adds credibility to your brand and highlights partners and customers as thought leaders. Keynotes) 3.4

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. But our annual holiday video is always one of our very favorite productions of the year. Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vidyard

JUNE 15, 2020

Grow and Retain Customers 3.1 Resolve Customer Issues Faster 3.3 Increase Customer Satisfaction 3.4 Re-Engage Customers Who Have Gone Dark Master Video for Sales In just 20 minutes, you can gain the fundamentals to effectively sell using video Sign up Free Grab Prospects’ Attention 1. Move Deals Forward to Close 2.1

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

JUNE 26, 2018

Video content publishing in business has nearly doubled within the last 12 months as we all look to keep pace with the changing expectations of today’s buyers and employees,” says Michael Litt , Co-founder and CEO of Vidyard. There is a clear trend towards going video-first throughout the customer experience.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Product and/or Service Page Videos 3.3 Customer Story Videos 3.7

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

AUGUST 3, 2018

Whether you’re looking to set up your shiny new video library for success or just get a better handle on your existing content, we hope you’ll find tips and best practices that will help. For us, it made the most sense to group webinars with other webinars, product update videos with other product update videos, and so on.

Video Marketing 60

Video Marketing Content Webinar Metrics Tagging 60

Vidyard

JUNE 1, 2018

There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Find out how you can use Zendesk + Video , for customer support. Have we piqued your curiosity?

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Work Management 72