Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Parse.ly

APRIL 6, 2020

This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. You can use it to schedule and publish social media posts and monitor campaign performance. Content analytics tools. Sprout Social.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

ClearVoice

OCTOBER 22, 2018

If you’ve spent much time on Medium , the popular online publishing platform that connects authors with readers, then you’ve likely seen two things: First, Medium encourages readers to applaud an author’s excellent work by “clapping”; and second, authors frequently solicit feedback with a little blurb at the end of their post encouraging claps.

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Marketing Insider Group

MARCH 24, 2015

There’s very few benchmarks, a little research and some examples that have been published on content marketing ROI. You need to conduct a content audit, or at least a sample of the content you produce. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. 3 types of content plans with sample scenarios. For brand visibility.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Anyword

APRIL 29, 2020

One revenue stream that has proven to be resilient for publishers, is paid subscriptions. For publishers, the challenge to reaching profitability lies in accumulating a critical mass of subscribers, but they have a not-so-secret secret-weapon. Why do we consider the gate as a benchmark for engagement? Qualified Audience.

Cost per Acquisition 58

Cost per Acquisition Top of Funnel Facebook Campaigns 58

Webbiquity

APRIL 4, 2017

Sample review: “You no longer need to be a video geek to create awesome videos. Start with a storyboard and script, upload narration (the tool automatically “lip syncs” your voice tracks to characters), choose backgrounds and characters, add a music track from the site’s library, and publish. 1) Animoto. 5) PowToon.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

MARCH 23, 2017

Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing. 1 ) LinkedIn Pulse.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. 1) TwitterCounter.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Sprout Social

JANUARY 20, 2022

Prior to posting or publishing, you need to go in-depth with your campaign planning. Some sample goals include: Increasing your social engagement rate. For example, it’s no surprise to see brands simultaneously run Facebook and Instagram ads given that digital ad spending is up by 56% YoY. Raising brand awareness.

Social Media 134

Social Media Planning Campaigns Effectiveness 134

Webbiquity

APRIL 25, 2017

Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster. Sample review: “Go here (to StockSnap.io) for free beautiful stock photos.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

FEBRUARY 7, 2017

Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “IconFinder is the god of all Icon websites and tools. ” — Wrike.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Webbiquity

AUGUST 9, 2016

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Martech Advisor

JANUARY 16, 2020

In content syndication, you publish your content on a third-party website. Content discovery platforms are a part of native advertising that allow advertisers to place their content on third-party publishing websites. Content Discovery Platforms Like Outbrain Place Your Content Ads on Third-Party Publishers to Drive More Traffic.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Sprout Social

DECEMBER 14, 2018

Because quarterly reports allow you to collect a larger sample size of data. What’s the industry standard conversion rate for Facebook ads? Say which specific strategies you’re going to employ (UGC campaigns, influencer marketing, Facebook carousel ads and so on). Publish more UGC. Measurable. Achievable.

Social Media 88

Social Media Template Media Ad Frequency 88

Hubspot

NOVEMBER 6, 2018

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. How and When Will You Publish?

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Vidyard

JANUARY 6, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Contents 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Webbiquity

MARCH 7, 2017

Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.”

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Webbiquity

FEBRUARY 23, 2017

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. Pricing: free.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Webbiquity

MARCH 27, 2017

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Google Review Count: 437. 4) Sprout Social.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. Sample review: “Need software to manage your editorial calendar, check out divvyhq.” 1) GinzaMetrics.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

AUGUST 20, 2020

These types of posts are great for publishing during holidays, the end of the day, the end of the week, and other times when your audience is burnt out, winding down, or could use a break from some of the more, um, intellectual content on the web. 15 Fun, Weird, & Unexpected Interview Questions (With Sample Answers).

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Hubspot

AUGUST 10, 2012

1) Provide Benchmarks. In these cases, providing readers with industry benchmarks can help them wrap their heads around how certain results stack up to the industry standard. For example, when we published our article, " Dear U.S. Here are 13 ways to do it with data. 13 Ways You Can Use Data to Enhance Your Content.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Hinge Marketing

JULY 21, 2022

All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them. Like you, event organizers and publishers are continually looking to expand their audience reach. Start by taking a sample of your best clients.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

JANUARY 29, 2015

And then there’s Facebook, with 1.35 In other words, Facebook''s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 That''s why we created the 2015 Social Media Benchmarks Report , which uses data from 7,000+ businesses. billion monthly active users.

Advertising Benchmark 28

Advertising Benchmark Social Media Paid Search Agency Social Marketing 28

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. Infographics : Infographics visually represent information, making complex data or concepts easily digestible. Don’t be afraid to experiment.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

NOVEMBER 18, 2015

Once you define your focus, you can begin to create goals that will be used to benchmark your campaign's performance once it's wrapped. To give you a better sense of how to structure your email, refer to this sample email from my colleague's holiday calendar campaign: Blogging. What is the ideal outcome of this campaign?

Campaigns 28

Campaigns Planning Landing Pages Buyer Personas 28

Webbiquity

APRIL 18, 2017

Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. CamStudio can record screen and audio activity on your computer as AVI or SWF video files. ” — SnapApp.

Screencast 188

Screencast Marketing Automation Services Work Management Tools 188

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Account based content marketer publish content. Interests: Data, Benchmarks, Competitors, MQLs. Share to 10+ Facebook Groups on Blog Topic or Industry. Evangelize Brand. Set meetings. VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Webbiquity

AUGUST 23, 2016

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Sample review: “Are you posting multiple times a day on Instagram? ” — StoreYa Blog. 3) TailWind.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Contently

MARCH 3, 2021

The sample size was proportioned based on U.S. ” Steadily, though, those problems dissolved as brands felt more comfortable publishing meaningful content (more on this later) and thinking like media companies. [If you’d like to read the PDF version, we have you covered here. ]. Methodology & Key Findings. Nice, right?

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

ClearVoice

MARCH 3, 2020

A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X more leads than companies that published between 0 – 4 monthly posts.” Can you estimate how the content you plan to create will funnel into the benchmarks?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Martech

AUGUST 29, 2022

Marketing is no longer about publishing generic advertisements in newspapers, hoping the right people will see them. Benchmarking these metrics to your competition and past performance will allow you to tweak your current marketing efforts to generate the highest return on investment. CRM analytics.

Marketing AI 115

Marketing AI Marketing Analytics Tools Lead Ranking Cost per Lead 115