The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps
chiefmartech
JANUARY 25, 2022
But seriously, with almost everything in the cloud and almost all of that built on API-driven architectures — at least internally, if not always fully exposed externally — there aren’t massive technical barriers to integration. But it’s the long tail of thousands of martech startups and specialist apps where the magic is.
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