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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

But seriously, with almost everything in the cloud and almost all of that built on API-driven architectures — at least internally, if not always fully exposed externally — there aren’t massive technical barriers to integration. But it’s the long tail of thousands of martech startups and specialist apps where the magic is.

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Essential Marketing Strategies for SaaS Startups

Hubspot

Not only that, but the channels of customer acquisition have become more efficient due to innovations in freemium and free-trial models—plus more sophisticated pipeline-marketing efforts. Software startups are also much more capital-efficient today than ever before, causing startups to require less capital for growth.

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What is product-led growth?

Rev

The product is designed to be intuitive, user-friendly, and capable of delivering value to customers, requiring fewer sales or marketing efforts. Customers should move through the sales funnel almost without even knowing it. And the best part, it does it all while minimizing the need for traditional sales and marketing techniques.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). Why is insurtech important?

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Three-quarters of retailers say they need to reinvent themselves: New report outlines how

ClickZ

Created with OC&C Strategy Consultants, eShopWorld and WPP BrandZ, “ High Velocity Retail ” [free, registration required] points out that “the barriers of entry to previously high-walled retail marketers have been knocked down.”.

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A Creative Design Brief That Will Make Your Designers Swoon [with template]

Marketing 261

The design brief template I share below will help overcome any communication barriers. If you are lucky to find a good designer, they will come with a high price tag – one that many startup marketers cannot afford. As a startup marketer, it is disheartening to lose either. Know how your designer works.

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The Plain English Guide to Machine Learning vs. Deep Learning

Hubspot

HubSpot recently acquired Kemvi , a machine learning startup that’s developing a platform to help companies build deeper relationships with potential customers through the power of AI. In fact, Gartner estimates that 30 percent of companies will use AI in their sales department by 2020. Better Living Through Automation.

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